Local News
4TH QUARTER 2018
PHILIPPINE RETAILING
Robinsons deploys first millennial
jeepneys for shoppers
Robinsons Malls has introduced modern jeepneys, equipped
with wifi and aircondition which will offer ride to passengers
from Robinsons Place Las Piñas to Calamba, Laguna and vice
versa.
The modern transport dubbed as “Millennial Jeepney” has 23 seating capacity,
and can accommodate additional 10 standing passengers in its spacious
aisle. The fare is set at P12, and will be driven by highly-trained driver from
Yellowdotcom, Robinsons’ partner for the initiative.
The Millennial Jeepneys ply the route the Las Piña-Laguna and vice versa, with
the first dispatch starting at 5:00 a.m. until 10:00 p.m. daily, with total 15 units
running.
This modernized PUVs will originate in Robinsons Place Las Piñas to travel to
Calamba, Laguna via Alabang -Zapote road as well as pass through SLEX from
Filinvest Entry to Calamba Exit and vice versa.
The introduction of the Millennial Jeepney is part of Robinsons Malls’
continuous service to its patrons. These iconic jeepneys are the newest addition
to its growing transport system to offer a more convenient and faster way of
commute to the public.
Manila Bulletin, 10/29/2018
DFP opens high-end
Luxe outlet
IKEA to build its
biggest store in
Manila
A new upscale store offering imported
and luxury goods under the Duty Free
Philippines has opened last October 17 at
the SM Mall of Asia Complex.
Swedish home furnishing retailer
IKEA has announced that it will be
opening the largest IKEA store in
the Philippines by end of 2020 at
the Mall of Asia complex in Manila.
IKEA’s managing director for Southeast
Asia Christian Rojkjaer, said they have
entered into a long-term lease with the
SM Prime Holdings Inc. for the property
through its local unit Ikano (Philippines), Inc.
He said that the Manila store will be around 65,000
square meters selling functional home furnishing
products at affordable prices.
It will be as big as 150 basketball courts – almost
double the size of a typical IKEA big blue-box, he
said.
The five-floor building will be similar to other
IKEA stores, but only the first two floors will be
for brick-and-mortar shop. The other floors will
house a call center and a supersized warehouse to
accommodate e-commerce operations.
IKEA Southeast Asia’s initial investment of around
P7 billion will be used to fit out, stock, market, and
The 3,000 sq.m. outlet, developed in partnership
with Landmark Management Services, provides
a previously lacking luxury ambience for prestige
beauty, fashion and luxury brands, plus a range of
related categories.
staff the first store for its opening. The company
plans to hire around 500 Filipino co-workers and
will create hundreds of spin-off jobs and business
opportunities.
IKEA is now looking for local partners to support
operations in areas such as food supply, transport,
waste management, security, and more.
Leading luxury fashion names represented in
the store include Paul & Shark, Coach, Bally,
Longchamp, Kate Spade and Michael Kors, alongside
beauty brands such as Chanel, Estée Lauder, La Mer,
La Prairie, Clarins, MAC, Dior, Lancôme, Laneige,
Bobbi Brown, Tom Ford, Jo Malone, Sulwhasoo and
Shiseido, plus a number of Korean beauty brands.
The Moodie Davitt Report, 10/19/2018
Rojkjaer also raised the possibility of sourcing
products from local enterprises.
The self-serve warehouse has flat-packed products
ready to be taken home the same day. Parents can
drop off kids at a supervised playroom and there is
also a restaurant with meals for the whole family.
Manila Bulletin, 11/20/2018
The Philippine Retailing is the official quarterly newsletter of the
Philippine Retailers Association with office at 2607/2610 Jollibee
Plaza F. Ortigas Jr. Road (formerly Emerald Ave.) Ortigas Center,
Pasig City, Philippines
Telephone Nos.: (632) 687-4985, 687-4180, 687-4181
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PHILIPPINE RETAILING EDITORIAL TEAM
Evelyn Balmeo-Salire
Editor-in-Chief
BM Miranda
Circulation Manager
Catherine Nanta
Managing Editor
Paul Payongayong
Graphic Designer
Darrell Wisbey | Terry Waterhouse | Shirley Zhu | Raj Afable
Contributors
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