Cover Story
24TH NRCE SUCCESSFULLY...
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Lee who was keynote speaker on the first
day shared significant insights on the new
trends and disruptions in the retail industry
including offline and online shopping, big
retail shops versus small shops, and the
new generation of consumers.
He also shared how offline and online
strategies can be merged in business. “But
retailers must not forget the core of their
business,” he reminded.
Senator Angara’s keynote message
discussed the efforts of the government in
passing the Philippine Innovation Act which
seeks to create a road map for the country
that will drive innovation throughout the
private and public sectors and help MSMEs
take advantage of new technologies.
He added that there is a need to cultivate
an entire innovation ecosystem so that
Filipinos can become pioneers rather than
late adapters in terms of significant tech-
driven changes.
Setting the theme for the second day, Rep.
Lucy Torres-Gomez gave an inspiring talk
on how to rise from adversity, and “doing
things afraid.”
Discussions on future-proof retail
New strategies and trends for retailers to
stay in the game were shared and discussed
by speakers during the conference.
WGSN Insight Asia Pacific Senior Editor
Erica Ng and McKinsey and Company
Philippine Partner Anders Barlund shared
new trends and rules in retail and how
malls of the future are shaped by global
trends, respectively.
Zalora Philippines Co-founder and CEO
Paulo Campos and Google Philippines
Head of Marketing Gabby Roxas on
the other hand focused on the growth
opportunities in the Philippine fashion thru
e-commerce and omni-channel and how
to evolve the physical store through digital
transformation.
3RD QUARTER, 2017
PLDT Alpha Vice President
and Head Vic Tria shared the
redefinition of retail, including
the new retail equation that
can help retailers win their
customers.
Globe’s Senior Vice President
for Creative Marketing and
Multimedia Business Joe
Caliro shared the evolving
‘retailtainment’ trends that
could cater to the costumers
of the future.
Branding and music were
also discussed as vital
ingredients for retailers to
connect effectively with their consumers.
Springtime Design Limited Managing
Director Chris Dingcong talked about
the importance of seamless branding in
drawing in and engaging the customers to
a store or a product, while OPM icon and
FILSCAP Vice President Jim Paredes talked
about how music can effectively affect
store sales and customer’s behavior.
Two lively and enlightening panel
discussions also took place during the
two-day conference with focus on the NEW
generation of young and dynamic retailers
and how food retailers have evolved to
become anchor stores in malls.
What’s New?
For the first time this year, the conference
introduced a Supermarket Track to also
give focus on food retailing. Speakers from
IGD and Nielsen Philippines shared their
insights on new trends and technologies
that impact the food retail business.
To showcase various technologies that
can help retailers, the NRCE Chatbot was
introduced. Powered by AlfaFusion, the
chatbot provided real time answers to
questions on the NRCE event. At the same
time, Virtual Reality (VR) and Augmented
Reality (AR) and their applications in retail
were showcased by ICON.
Expo visitors were able to attend free on-
floor seminars and listen to presentations
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STORES ASIA EXPO
The Expo component of the NRCE—The
STORES ASIA EXPO—served as a one-stop
shop for everything a retailer would need for
his business—from POS to CCTV, to social
media consultants, store designers and
shop fittings. Retailers who went around
the expo had a fun time learning about
the different exhibitors, while at the same
time giving them opportunities to gather
more raffle entries using their Stores Asia
passport.
The second day however, was cut short due
to an intensity 6.3-earthquake which was
felt in the venue and urged the organizers
to evacuate attendees.
In a statement, PRA President Santos
expressed his apology and explained, “In
the interest of greater safety and peace of
mind of all, my team and I have decided
to cancel the rest of the convention and
exhibition that afternoon.”
The last two presentations by TLC Solution
Managing Director Ms. Susan Grace
Rivera and Kantar Philippines CEO Gary
De Ocampo will be resumed during the
Q3 General Membership Meeting on
September 21.
Editorial Board
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