Philippine Retailing Newsletter 2016 | Page 16

Designo Atelier at Wilcon IT Hub in Makati City is Grohe ’ s New Home
MEMBERS CONTRIBUTION

The Doc Is In

Iconic British shoe brand expands into four new stores this June
As the public grows ever more attune with their style , a number of sartorial trends have been experiencing resurgence . Among which is the boot trend and one brand that easily comes into everyone ’ s mind is Dr . Martens .
On the first of April , 1960 , the first pair of Dr . Martens boot rolled off the Cobbs Lane Factory ’ s production line in Wollaston , England – giving it its iconic name , the 1460 boot . What once was originally created for workers , from postmen to the police , Dr . Martens became increasingly popular amid characters of a rebellious nature , subculture vultures , musicians , and artists – contributing to the brand ’ s legacy of being a symbol of individuality and dynamic self-expression .
This season , trend seekers and stylephiles would be delighted to know that Dr . Martens is slated to launch four new stores as an answer to the growing clamor for its timeless products , namely Dr . Martens Glorietta , Dr .
Martens SM Mall of Asia , Dr . Martens SM The Block , and Dr . Martens SM Megamall – all of which will officially open its doors to everyone this June .
As Dr . Martens increases its presence , longtime wearers and those who are yet to own a pair can now enjoy an easier and wider access to the brand ’ s vast range of styles . Due to its unfazed popularity , the manufacturing process of Dr . Martens boot has since been fine-tuned and perfected . With that said , Dr . Martens Originals , a line that features the brand ’ s iconic styles such as the 3989 Brogue , the Adrian Tassel loafer , the Church Monkey boot , the 2976 Chelsea boot , the 1490 and 1914 boots , and the Polley T-bar shoe , may all be found at any Dr . Martens store . Yet to date , a select range of “ Made in England ” products are still manufactured in the original Cobbs Lane factory and also made available in select outlets .
Trends may come and go , but unique style and individuality are here to stay – as proven by the transcendent nature of Dr . Martens .
To know more about Dr Martens visit www . drmartens . com and www . facebook . com / drmartensph . Or check out the following social media handle and hashtags : @ drmartensph , # standforsomething .

Designo Atelier at Wilcon IT Hub in Makati City is Grohe ’ s New Home

Grohe , a world-leading provider of sanitary fittings , has unveiled their latest showroom last June 15 , 2016 , at Desigño Atelier , 5F Wilcon IT Hub , Makati . Desigño Atelier is Wilcon Depot ’ s high-end home and furniture specialty shop . users to personalize their own shower time , in the most luxurious and innovative way . The spray jet and push button device lets users blend several display patterns on the shower and adjust temperature to their own preference . It has complete control units , making shower comfortable and deluxe .
Signifying the official launch , a ceremonial ribbon cutting was led by Mr . Alpha Ang , General Manager of LIXIL Water Technology ; Audrey Yeo , Grohe ’ s VP for Marketing in Asia ; Mr . Michael Hasper , Chargé d ’ Affaires a . i . and Deputy Head of Mission , German Embassy Manila ; and Mr . William Belo , Chairman of Wilcon Depot . They were joined by Wilcon Depot ’ s SEVP-COO Rosemarie B . Ong ; Ms . Careen Belo , Executive Financial Audit Manager of Wilcon Depot ; and Mr . Alen Alban , Country Manager of LIXIL Water Technology .
Wilcon believes in Grohe ’ s commitment to bring the best products in the market , infused with the latest innovations and sophisticated designs . Grohe ’ s top-notch products are available at any Wilcon Depot , Wilcon Home Essentials , and Desigño Atelier outlets . To know more , visit www . wilcon . com . ph . You can also follow them at their social media accounts at facebook . com / WilconDepot . Ph and instagram . com / WilconDepot . Ph .
Anchored on the theme Masterworks , the launch of the Grohe showroom highlighted performances from the masters of technology , arts , and music in the industry . The guests witnessed a dance number from The Philippine Ballet Theatre , in sync with the harmony of the Manila String Machine , both happening in tune with the live water spectacle using Grohe water technologies . Guests also saw a live painting courtesy of Ms . Jackie Manzano , with the concept “ pure joy of water ,” which is Grohe ’ s working tagline ; meanwhile , serving the food specials of the masterful night was Chef Jessie Sincioco . The event was also graced by the amazing talent of Ms . Lea Salonga , who displayed her world-class vocals , representing the qualities of a true master , which also embodies Grohe ’ s international recognition .
Along with unveiling their newest showroom , is also Grohe ’ s launch of the Rainshower SmartControl-3D Showering . Its mechanism allows
Mr . Alen Alban , Ms , Tessa Prieto-Valdes , Ms . Careen Belo , LIXIL Water Technology Head of Retail Sales Joralyn Ong , Ms . Lea Salonga , Ms . Rosemarie Ong and Mr . Alpha Ang