Philippine Retailing Magazine Q4 2020 (Digital Edition Only) - Page 26



Eastern Communications , one of the country ’ s premier telecommunications companies , wins a Silver and two Bronze Stevie Awards at the 2020 International Business Awards ( IBA ).
Presenting its holistic COVID-19 response , Eastern Communications bags a Silver Stevie Award for the entry “ Helping the Nation ’ s Battle with Our Strong Connection ” under Most Valuable Corporate Response .
The company also takes home two Bronze Stevie Awards for the entries “ Connected : Eastern Communications ’ # SafeAndStrongAtHome social media initiative during the COVID-19 pandemic ” under Best Use of Social Media – COVID-19 related ; and “ Nurturing Eastern Communications ’ Employee Welfare ” under Most Exemplary Employer .
Eastern Communications rolled out its COVID-19 response , consisting overall support to the public , businesses , employees , government , and frontliners through extending their innovative services and other forms of assistance . This includes pledging of Office 365 license to several government offices , Personal Protective Equipment ( PPEs ) donated to hospitals , financial support for the COVID-19 related causes of partner associations and private sectors , engaging employee campaign , among others .
“ Eastern Communications has always been true to our promise to provide best practices to our stakeholders , most especially in time of difficulties like a pandemic . We are very honored that the company ’ s efforts have been recognized by the International Business Awards , giving us more motivation to continue on our COVID-19 response ,” said Eastern Communications Head of Marketing Jedrek Estanislao .
The International Business Awards are the world ’ s premier business awards program . All individuals and organizations worldwide – public and private , for-profit and non-profit , large and small are eligible to submit nominations . The 2020 IBA received entries from organizations in 63 nations and territories .
systems for loss prevention , while optimizing their RFID inventory management , in one tag .
The innovative dual technology RF / RFID label enables retailers to realize the benefits associated with RFID without the expense of replacing their existing loss prevention hardware or tagging procedures . This dual-purpose technology means one label can deliver a range of benefits for retailers , helping to further decrease labor costs and process time .


With RFID revolutionizing the retail industry , Checkpoint systems – the world ’ s only vertically integrated RFID solution provider for retail – continuously innovates to improve the performance of their RFID inlays .
Recently , Checkpoint announced the release of the new UNO EP . The ARC-qualified inlay is approved up to and including levels F and I – which many retailers now demand .
For retailers who have already invested in RFID , UNO EP provides the additional benefit of maximizing both their existing EAS
Labels can be applied and encoded at source , for full inventory visibility throughout the supply chain . At store level , the RF ( Loss Prevention ) component is effectively deactivated as part of the normal checkout process , reducing false alarms . This not only eliminates the time and cost of applying and removing hard tags in-store but allows store associates to improve the customer experience by maintaining the regular checkout process without complications or delays of removing additional tags .
Ivan Gosling , Product Manager RF Consumables , Checkpoint Systems , said , “ we are constantly striving to improve our label designs and deliver maximum performance capabilities for retailers . Significant investment in our R & D facilities , testing laboratories and manufacturing facilities has resulted in the evolution of the UNO to deliver an integrated solution that improves loss prevention and inventory management . Our expertise in label design has helped us to create two high performing dual inlays that are optimized to deliver the benefits of RF EAS and RFID inventory management .”