1 TABLE OF CONTENTS
PHILIPPINE RETAILING
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PHILIPPINE RETAILING EDITORIAL TEAM
Mayan Sangil Managing Editor
BM Miranda Circulation Manager
The Philippine Retailing is the official quarterly publication of the Philippine Retailers Association with office at 2607 / 2610
Jollibee Plaza F . Ortigas Jr . Road ( formerly Emerald Ave .) Ortigas Center , Pasig City , Philippines
Telephone Nos .: ( 632 ) 8687-4985 , 8687-4180 , 8687-4181 Fax No .: ( 632 ) 8636-0825 . For questions , comments , suggestions , contributions or ad placements email us at : ebbs @ philretailers . com or communications @ philretailers . com
Evelyn Balmeo-Salire Editor-in-Chief
Paul Payongayong Graphic Designer
Contributors Terence Ng | Charist Montenegro Mark Ching | Lorenzo C . Formoso George Pepes