4 RETAIL NEWS CAPSULE
PHILIPPINE RETAILING
Gokongwei-led DAVI partners with NielsenIQ to offer consumers more personalized shopping experience
Data Analytics Ventures , Inc . ( DAVI ), a business unit of JG Summit Holdings , Inc ., and NielsenIQ , a global measurement company , announced a strategic alliance in the use of big data analytics to provide customized and relevant product offers to Robinsons Rewards loyalty members .
A first in the Philippines , the collaboration introduces an Advanced Analytics Platform that will uncover insights about market demands and transactions to help improve shopping experience . Through data-driven decisions , the platform will lead to identifying the right price , promotional campaigns , and product assortment to provide better value for Robinsons loyalty members .
“ To widen our understanding of the swiftly changing Filipino consumer behavior , we have to go deeper into shopper insights . Through loyalty data , we are able to understand the spending habits of our shoppers and connect the dots to identify new programs to enrich our customer ’ s lives . These insights can immediately be acted upon through personalized campaigns tailored for specific individuals ,” states Jojo Malolos , DAVI , Chief Executive Officer .
In addition , the use of new data analysis tools allows retailers like Robinsons Supermarket to work with manufacturers and brands in growing fast moving consumer goods categories in its stores .
“ The Advanced Analytics Platform is being rolled out with clients around the region including Thailand and Hong Kong . The AAP provides deep insights into shopper behavior over time — all calculated over time . We are thrilled to be able to introduce the platform to the Philippines with DAVI , and to put shoppers at the heart of decision making to drive growth for Robinsons and brands alike ,” says Alex Morgan , Executive Director of NielsenIQ Consumer Intelligence in Asia .
The solution is designed for collaboration , allowing Robinsons and brands to better understand how to add value to shoppers . Internal mail and presentation modes also make it easier and faster to share insights and align on actions .
Source : NielsenIQ PR , 02 / 11 / 2021
SM Supermalls rolls out plastic collection project
SM Supermalls , through its corporate social responsibility arm SM Cares , has partnered with Philippine-based , non-profit organization Plastic Credit Exchange ( PCEx ) for a plastic waste collection initiative .
Called the Plastic Waste Collection Program , it aims to help communities dispose of their plastic waste more responsibly and inspire the public to adopt more sustainable practices when it comes to plastic use . Plastic waste collection started with SM Megamall ( located at RDU Supermarket , Bldg . B ), last February 10 , onwards , and rolled out in stages across other SM Malls nationwide .
“ Through the Plastic Waste Collection Program , we are hoping to help instill an eco-conscious mindset among Filipinos when it comes to their use and disposal of plastic . This will be a good community-based initiative on responsible solid waste management , and we are grateful for the partnership with Plastic Credit Exchange ,” said Engr . Liza Silerio , program director on environment for SM Cares .
Filipinos are known to be heavy plastic users . According to a 2020 report by the World Wide Fund for Nature ( WWF ) Philippines , Filipinos consumed about 2.15 million tons of plastic in 2019 , with 35 % of this number leaked to the open environment . The report also revealed that the plastic waste recycling rate was only at 9 % of the said figure for that year .
Source : Philippine Star , 021 / 10 / 2021
Mall shoppers , communities and offices within the area are encouraged to bring their empty , cleaned and dried plastic waste every day , from 10 a . m . to 5 p . m . only . The project promotes responsible plastic waste disposal by encouraging individuals to clean and dry all kinds of plastic waste they generate at home , including plastic bottles , food containers , plastic utensils and sachets .