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RETAIL NEWS CAPSULE
PHILIPPINE RETAILING
South Korean online
shoppers still see
brick-and-mortar
as crucial
The study conducted by DMC Media, a
South Korean media, also found out that
many shop during work hours, and not
during lunch breaks or before they go to
bed as previous belief by many.
Among consumers with shopping
experience in the last six months, 73.2%
collected shopping information at offline
stores, ranking second after mobile
shopping (81%). About three in four
consumers use offline stores rather than
the web, indicating shoppers still have a
desire to look at products before they
buy.
About three in four consumers use
offline stores rather than the web,
indicating shoppers still have a desire to
look at products before they buy. When
choosing an online shopping mall,
consumers consider the price (29.4%)
and product quality (23.4%). Coupons are
a factor for 9.4% of consumers.
Inside Retail Asia, Korean Bizwire, 8/22/2019
Image source: www.thrillist.com
Global athleisure
wear market expected
to post strong growth
this year
Consumer desire for a multifunctional
wardrobe is set to continue driving the
global athleisure wear market,
according to data and analytics research
group GlobalData.
Over the last two years, the athleisure
trend has risen as demand for comfort,
performance and style has driven the
need for a multifunctional wardrobe.
68% of consumers who purchased
sports clothing for exercise also wore
such items for eating out or shopping.
The firm forecasts that the global
athleisure wear market will rise 9% this
year and will continue to outperform
the total clothing and footwear market
beyond their 2023 forecast period.
In the UK, 20% of consumers purchased
sports clothing specifically for leisure
activities and free time, not to exercise
in. The sustainability movement will
continue to support the desire for a
multifunctional wardrobe as consumers
are purchasing more consciously and
reducing spend on fast fashion.
Moreover, increasing consumer
appetite for comfort has also fueled
sales of activewear and trainers with
brands utilizing their technical expertise
in ensuring products offer freedom of
movement, aid temperature and sweat
control, shape the body and provide
support.
Inside Retail Asia, 8/20/2019
Image source: Blitzwolf