Building beautiful
dreams: Rhea Tan
The PRA BizCart (Affinity Program) is a unique project which offers exclusive discounts,
special accommodations, free consultations, freebies etc. from the supplier members of the association.
“The best feeling in leading a business is when I see
that my staff are happy with what they do.”
This is exclusive only to PRA members in good standing (updated in their annual dues)
and active in participating the organization’s events.
As of May 30, 2019
ALLIANCE
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AUDIOWAV
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15-DAY FREE SERVICE trial
of WAVScent
With corresponding value:
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Medium (61 to 150 sq.m) -
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Large (151 to 250 sq.m) -
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Pay only 11 months for a
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Avail 10% discount on
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*FREE SERVICE for items 1
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27,600 (Value based on
store size)
VALID UNTIL:
VALID UNTIL:
March 2020
TELEEYE
PHILIPPINES
INC.
Free 4-hour/halfday
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· One-year standard
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AVANGUARD
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September 2019
AVANZA INC.
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GROWVITE
Save up to
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Special DISCOUNTED
Price for a complete
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March 2020
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November 2019
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March 2020
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September 2019
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May 2021
November 2019
VALID UNTIL:
December 2019
From a sideline, Beautederm has now expanded
to 60 branches all over the country and one in
Lucky Plaza Singapore. It has over 60 products
including beauty set, soaps, facial wash and
bleaching lotion, among others. Beautederm has
also gained traction in the beauty and personal
care industry by having some of the country’s top
celebrities as endorsers—who are also Rhea’s
friends and living proofs of the effectivity of her
products.
A consistent Superbrand awardee, Beautederm has also been recognized by other
award-giving bodies. Recently it has expanded beyond beauty care to home scents
under its brand Reverie by Beautederm Home.
With her success story, Rhea serves as an inspiration to others who also want
to start their own business. She shares with Philippine Retailing how
she made her dream a reality and what keeps her motivated, as a
successful female entrepreneur:
HERITAGE
February 2020
VALID UNTIL:
December 2019
RETAIL
SPOTLIGHT
The brand grew with a wider selection of FDA notified, hypoallergenic,
and highly effective products that we carefully and meticulously
developed through the years. We always make sure that all our buyers and
re-sellers are satisfied with their purchases and we make it a point to offer quality
service at all times.
Avail of PICO-POS
(touch screen with
receipt printer &
MSR)--a cloud-ready,
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system, specially
designed for small to
medium-sized retailers
and restaurants at a
discounted price of
P75,000!
*COD Basis
VALID UNTIL:
Beautéderm is currently available nationwide and we have
opened several stores abroad, including one in Lucky Plaza,
Singapore. From the typical female customers who initially
supported the brand, we are now catering for both men and
women, ages 5 to 65.
PR: Why do you think you got a positive reception from
your customers?
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When Rhea Tan started Beautederm—a local skin care and beauty
brand from Pampanga—in 2009, she was mainly doing it as a
hobby. Back then, she was still juggling her full-time job and other
business ventures.
Philippine Retailing: How big is your market now?
RETAIL GATE
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allowing retailers to
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consumer-behavior to
gain competitive
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consumer traffic
volume, density and
conversion, and dwell
time.
DIEBOLD
NIXDORF
VALID UNTIL:
June 2020
VALID UNTIL:
December 2019
Offer your best deals to PRA members and get a cost-effective avenue to promote your products and services to your market.
To avail these special offers or join the PRA BizCart program, contact the PRA Secretariat at 687-4181 and look for Ms. Aira Villanueva or email: [email protected].
*Free for the introductory year for all PRA members in good standing.
**Minimal fee for non-members who want to join the PRA BizCart.
PR: What are the challenges you have encountered while leading your
business?
I expected to encounter a lot, but none of them seemed too big to hinder me from
reaching my goals. The biggest challenge for me is to balance my time as I juggle
my roles as a mother of two, a wife, a boss, and a devout Catholic. I had to make
sacrifices in order to be successful, but I always made sure that I had my priorities
straight. I make time for all of them — equally.
PR: What is your mission statement?
The central objective of the company is to spread the fact that beauty is attainable
through proper skin care. We wish to extend the message that we all have an innate
ability to live our best lives – thereby enabling us to share our blessings to others.
PR: Can you share with us your past experiences which you think honed
you into the business woman that you are today?
I was Director for Marketing of Savers Appliances for
twelve years, plus my boss Mr. Jaime Uy owns a
lot of businesses in Central Luzon. He trained me
to become a boss. Because of the trust he gave
me, natutunan ko lahat from marketing to sales
operations and finance. I used to attend PRA and
Chamber meetings on his behalf. It was then that
I got inspired to become a businesswoman.
And I am forever grateful for that.
I also worked with Avon as a trainer for
three years and I learned a lot. It made me
realize that if I could train people to become more effective in
sales and marketing, maybe I could do that for my own business
and be able to personally help other people do the same. That
experience also motivated me to pursue my own venture, which is why
Beautéderm is here today.
PR: What can you say is your proudest moment in leading your business?
The best feeling in leading a business is when I see that my staff are happy with
what they do. I consider them as part of my family and their success is mine as well.
I try to lead by example as I teach them ways to tap into their full potential, so they
could be their own boss someday. Their loyalty is the best gift I could ever receive.
PR: Why did you decide to join PRA?
PRA is a bridge that allows me to know my fellow retailers and learn from them.
As a businessowner, it is my responsibility to teach myself about the ins and outs
in making the business work and to discover new trends and methods to improve
it to keep our customers happy. To be successful and be able to sustain it entails
countless challenges and PRA taught me to be ready, at any given time.
PR: What tips would you give to other people who are thinking of starting
their own business but are unsure with their plan?
Starting any business is a risk. In life, taking risks may seem scary but it’s up to the
individual to make that risk worthwhile. Dream big, dream hard, and dream smart.
As cliché as it may sound, always believe in what you could achieve and always
put faith in the center of everything. Trust in the process and put your heart
and mind in a good place. Nothing is impossible if you set the right goals
with the right mindset.
*Share your success story with us! if you have an
inspiring story on how you started your business, or
an employee who has served as inspiration within the
company or the retailing community, we’d love to
publish them on the Philippine Retailing magazine.
Email your pitch at communications@philretailers.
com and let’s share beautiful, inspiring stories to the
retailing community.
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