PHILIPPINE
RETAILING
OFFICIAL PUBLICATION OF THE PHILIPPINE RETAILERS ASSOCIATION
2nd QUARTER 2019
The best in
retailing industry
honored at the
21st OFR Awards
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The biggest names in the international
and local retail, technology, and data
analysis will converge at the MoA SMX
Convention Center on August 15-16,
2019 for the 26th National Retail
Conference and Stores Asia Expo
(NRCE) to share the latest updates on
retail and give the audience a peek into
the future of the industry.
Technology Evangelist Mr. Jesus Vega will
serve as keynote speaker. The Spain-based
advisor and speaker has worked as managing
director for Zara-Inditex, the biggest and fast-
growing fashion retail group.
He is also the author of the book “The Sensual
Company,” which talks about how companies
like Zara and Google apply seduction as a
business strategy for them to be desirable for
Retail spend
on AI services
to more than
treble by 2023
WWW.PHILRETAILERS.COM
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investors, customers or employees. The book is
translated to nine languages and is published
in more than 20 countries.
Neuro marketing and brand crisis
management
Attendees will also get a crash course on
marketing through neuroscience, as US-
certified
Neuro-Linguistic
Programming
(NLP) practitioner Mr. Ben Ampil will discuss
neuroscience of successful retail marketing.
NLP is a management tool widely used by
Fortune 500 Companies and world-class
celebrities and athletes.
GeiserMaclang Marketing Communications
Founder and Chief Communications Officer
Kick-startin’
the most
promising
innovations
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Amor Maclang will underline crisis scenarios
and solutions during her presentation.
Maclang is a globally award-winning brand
architect, risk, crisis & reputation strategist,
and marketing & communications innovator.
Gen Zs and the connected consumer
Other topics to watch for are: Generation Z: The
Future Consumers, which will be presented by
The Nielsen Company (Philippines) and tips
on how to be the Philippine’s next top retailer
by Tofugear.
Other speakers are: PLDT Alpha First Vice
President and Head Mr. Vic Tria, WGSN
(Hong Kong) Trend Specialist Ms. Charlie
Clark, Mintel (APAC) Trends Manager
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RETAIL SECTOR BENEFITS FROM TRAIN’S
HIKE IN DISPOSABLE INCOME—DOF
Taxpayers saved about P111.7 billion in 2018 from the reduction in personal
income tax due to the implementation of the tax reform law, the Department of
Finance (DoF) said.
Finance Assistant Secretary Antonio Joselito G. Lambino II said that the significant growth in
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