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TABLE OF CONTENTS
The Face of Digital
Transformation in 2020
and Beyond
PRA News Updates
Retail News Capsule
In Memoriam:
Inspiration from a Champion
The Art and Science behind
every “Add to Cart”
Column: My “Use by Date”
has Expired
Special Column: Ph is Part of
Asia Pacific's Regional Retail
Federation Advisory Council
Marketing or Technology: Who
owns Innovation in Retail?
Three Reasons Why Retailers in
Asia are Upgrading Their
Ecommerce Platforms
The Amor for Brand Marketing
RED Spotlight
Retailing: What’s Abuzz in
Southeast Asia?
Retail Spotlight: Journey to
Going Global
The Asian Century of Retail
Transformation
Retail Spotlight: Driving Retail
Innovation in the Philippine
Setting
Member’s Corner
PRA in Motion
Column: How Technology is
Shaping the Innovation in Retail
PHILIPPINE RETAILING
Letter from the
EDITOR-IN-CHIEF
“New beginnings are often disguised
as painful endings.” – Lao Tzu
At the beginning of the year, we
were shaken by the sad news of the
demise of one of the pillars of
Philippine retailing; and just before
2019 ended, another pillar left us.
"Tatang" Henry Sy, Sr. and John
Gokongwei, Jr. may not be among
us anymore, but the legacies,
inspiration and wisdom they left
with us are always here to stay.
"Tatang, Mr. John, you can rest in peace knowing that your
legacies are in good hands...”
As the first generation of the retail pillars of the country pass on,
the industry is greeted with new leaders. While their scions have
been leading their respective businesses ever since they were
younger, it would still be different without the founders at the
helm of their empires. Yet we are at peace knowing that the retail
industry is still in the good hands of the next, the new generation
of retailers.
There are a lot of disruptions, not only in retail, but in the way we
live as well. As we move forward to 2020, we expect to see more
advancements and disruptions in the way retailers do business--
with the aid of technology. But we shouldn't lose sight of the fact
that it is still the people who are at the heart of the operation.
Fittingly, last December 12, the Philippine retail industry
celebrated the Retail Employees’ Day (RED).
RED is a global celebration to recognize our
retail employees, specially the frontliners who,
in spite of technology, will be still be drivers of
growth in the industry. We hope you had
been part of that celebration.
Here's to a blessed 2020!
Evelyn Balmeo-Salire
PHILIPPINE RETAILING EDITORIAL TEAM
The Philippine Retailing is the official quarterly publication of
the Philippine Retailers Association with office at 2607/2610
Jollibee Plaza F. Ortigas Jr. Road (formerly Emerald Ave.)
Ortigas Center, Pasig City, Philippines
Telephone Nos.: (632) 8687-4985, 8687-4180, 8687-4181 Fax
No.: (632) 8636-0825. For questions, comments,
suggestions, contributions or ad placements email us at:
[email protected] or
[email protected]
Evelyn Balmeo-Salire
Editor-in-Chief
Catherine Nanta
Managing Editor Paul Payongayong
Graphic Designer
BM Miranda
Circulation Manager Darrel Wisbey | Frances Barsana
Contributors
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