Philippine Asian News Today Vol 20 No 03 | Page 6

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PHILIPPINE ASIAN NEWS TODAY February 1 - 15 , 2018
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A big win for the Philippines -- PAL CEO
Philippine Airlines ( PAL ) has been certified as a 4-Star airline by Skytrax , the international air transport rating organisation . PAL , joining 40 other well-renowned airlines in this prestigious category , is the first and only airline in the country to have a 4-Star Rating .
PAL achieved this coveted rating after Skytrax conducted a rigorous audit of the airline ’ s inflight and on ground service for both international and domestic flights and noted major enhancements on its end-to-end passenger experience and distinct wholehearted service called Buong Pusong Alaga .
“ This is a big win for the Philippines ,” said PAL Chairman & CEO Dr . Lucio C . Tan . “ We are elated by this recognition which is a victory for the more than seven thousand members of the Philippine Airlines family . Our achievement is the country ’ s achievement and we share this with all Filipinos around the globe .”
This 4-Star Airline rating is a mark of quality distinction that recognizes excellent standards of Product and Staff service across different assessment categories for both the Onboard and Airport environment .
Commenting on the 4-Star Airline Rating awarded to Philippine

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Airlines , Edward Plaisted , Skytrax CEO said : “ This recognizes the great improvements that the airline has introduced over the last 2 years , both in terms of product change and development and enhancement of the front-line staff service .
New and retrofitted aircraft have played an important part in the quality improvement process , and this looks set to develop further when Philippine Airlines introduces the A350 into their fleet . We look for consistency of quality in the 4-Star rating , and we look to Philippine Airlines to ensure this is duly delivered to customers .”
The rating upgrade is a key result of a multi-year top-tobottom end-to-end enhancement of the Philippine flag carrier . “ Our Get That Star journey began in 2016 . Our efforts over the last two years have borne fruit ,” said PAL President and COO Jaime J . Bautista .
“ Since 2016 , we have embarked on a journey of rolling out in-flight and on-ground innovations , opened new routes , increased connectivity across PAL ’ s route network , added new aircraft to our fleet and importantly , invested in the Buong Pusong Alaga ( whole-hearted ) training of all our cabin crew , ground crew and service providers domestically and internationally in order to enhance the passenger travel experience and earn a higher Skytrax rating ,” added Bautista .
“ We want to place PAL at par with the world ’ s best airlines . With this 4-star rating , we are inspired to work even harder . We will continue to delight our customers by giving them their desired experience , the best service in flight and on ground , across all phases of travel ,” stressed PAL Chief Customer Experience Officer Jessica Abaya .
Skytrax is the London-based international air transport rating organization which carries out comprehensive airport and airline audits and ranks airlines worldwide for staff service standards and product quality .
The Skytrax Certified Airline Star Ratings , awarded since 1999 , are internationally recognized as a global benchmark of airline standards . In June 2017 , PAL placed sixth on the list of the World ’ s Most Improved Airlines and was ranked by Skytrax as 67th out of 320 airlines , reflecting a 16-notch increase in rankings from that of 2016 .
From 2016 up to the present , the PAL Group finalized fleet orders CONT PAGE 13

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A big win for the Philip-