Philippine Asian News Today Vol 18 No 18 | Page 31

September 16 - 30, 2016

PHILIPPINE ASIAN NEWS TODAY

B7

GMA bags four trophies at NAMIC Excellence in
Multicultural Marketing Awards in New York City
GMA Network - through its
global arm, GMA International - was
the most-awarded Filipino company
with four trophies at the 2016 Excellence in Multicultural Marketing
Awards (EMMA) of the National Association for Multi-Ethnicity in Communications (NAMIC). The awarding ceremonies were held during a
special luncheon last September 21
at the New York Marriott Marquis in
Manhattan, New York.
The US-based NAMIC EMMA
recognizes outstanding marketing
efforts for culturally diverse audiences and customers of different
race, gender, and other market segments. GMA was recognized along
with notable winners like HBO,
Comcast, and XFINITY, among others.
Leading the roster of winners
from GMA this year is the GMA Pinoy
TV Van Wrap in Manitoba, Canada,
which won 2nd place in the Out of
Home category. This initiative was
done in collaboration with FilipinoCanadian newspaper Ang Peryodiko
in order to reach more Filipinos in
Canada.
The 2015 GMA Pinoy TV Station ID, meanwhile, won 3rd place
in the Television category. With its
theme song sung by Kapuso West

End diva Rachelle Ann Go, the station ID effectively highlighted GMA
Pinoy TV’s mission of bringing Filipino abroad closer to home.
Also winning 3rd place are the
GMA Pinoy TV Print Ads in Rogers
Canada and the #MaGMAhalanTayoNgayongPasko: GMA Christmas
Station ID Sing-Along Campaign in
the Print Ad and Social Media categories, respectively. Th