Philippine Asian News Today Vol 18 No 18 | Page 27

September 16 - 30, 2016

In the world of enduro and
motocross, there’s one motorbike brand that has continuously
filled up the podium—KTM,
which is readily identified by its
signature orange and black color
theme.
While Austrian-based KTM
may be a relatively new outfit
(established in 1981), the brand
traces its roots to 1934 when Austrian engineer Hans Trunkenpolz
opened a metal-working shop in
Mattighofen, Austria and named
it Kraftfahrzeuge Trunkenpolz
Mattighofen, hence the three-letter abbreviation.
By the 1990s, KTM went
beyond manufacturing endurance sports and off-road race
ready models as it entered into
the streetbike category, launch-

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Orange is the new bike

ing a variety of sporting and adventure-touring road-going motorbikes.
“Indeed, KTM has developed a whole new generation of
road models that motorbike enthusiasts and adventure-seekers
have come to love. We are proud
and glad to finally bring the brand
here,” said Adventure Cycle Philippines Inc. (ACPI) COO Dino
Santos during the recent opening of KTM’s flagship showroom
located at the Bonifacio Global
City in Taguig.
The new KTM dealership
showcases the full model lineup
of KTM adventure motorcycles
including Adventure (1050 Adventure, 1290 Super Adventure);
Enduro (125 XC-W, 500 EXC-F
Six-Days); Freeride (Freeride 250

R as well as the 350 variant); Mini
(50 SX Mini, 85 SX 19/16); Motocross (125 SX and 150 SX),
as well as KTM Power Wear (helmets, caps, riding jackets, riding
pants, gloves, raincoats, hydration bags).
ACPI, otherwise known as
KTM Philippines, is a joint venture between Ayala Automotive
Holdings and KTM AG.
“Ayala Automotive is excited to expand its portfolio and
enhance the group’s offerings to
the market, so expect more dealerships to open in several parts
of the country,” said Ayala Automotive Holdings Corp. president
and CEO, John Philip Orbeta.
Orbeta informed that ACPI
will not only serve as exclusive local distributor of KTM products

but will also manufacture motorcycles for the Philippines and for
export to China and Southeast
Asian countries.
At the same time, ACPI informed that a 20,000-unit capacity assembly plant is expected to
be completed by next year where
models like the Duke 200, Duke
390, RC300 and RC390 will be
assembled.
According to Ayala Corp.
Industrial president and CEO Arthur Tan, bringing the KTM brand
to the Philippines is about having
passion and purpose.
“The passion and the purpose comes together because
we found a partner who likewise
looks beyond a service-backed
industry and into a manufacturebased industry, and believing that

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the Philippines and all the capabilities that is inside the country
is enough to be able to be competitive on a global scale,” Tan
said. (C. Buban, Inq)