Pharmacy Marketing Quarterly - 2011 - Fall Issue 1 | Page 7

Pharmacy Marketing Quarterly Contributors
6 Tips When Turning A Business Trip Into Vacation

Pharmacy Marketing Quarterly Contributors

Kevin Chappel is the founder of SmartMoneyTalk . com , which began out of frustration trying to find a reputable ( and functional ) website to get a new credit card . He decided that he could build a better tool .
Angel Fitzpatrick HAS more than ten years experience in media marketing ; Angel has developed a keen set of marketing and promotional skills designed to help maximize exposure for small businesses .
Jake Gonzales is the Founder , Principal Consultant , and Head Diva at The Lone Star Diva & Co ., a consulting firm that provides fabulously tailored marketing , management , and information technology solutions to small businesses .
Sarah Harper teaches Spanish at St . Christopher ’ s and St . Catherine ’ s schools in Richmond , VA . She has written blogs for Live Oak Pharmacy and Quality Seafood Market .
Dave Manzer is the founder of PR Over Coffee and Dave Manzer Creative Relations . Dave Manzer brings a unique set of talents to solve customer PR and promotion needs .
Nathan Pope , Pharm . D ., currently holds the position of Clinical Assistant Professor at UT ’ s School of Pharmacy and co-owner of Live Oak Pharmacy .
Michelle J Sherman , RPh , FASCP , AAHIVE is the President of MichRx Pharmacist Consulting Services , Inc ., a top provider of innovative services and solutions for Pharmacists who want to grow and expand their businesses and focus on specialty niche markets such as HIV / AIDS .
Skot Tulk , once a litigation attorney , left the legal world to pursue his passion for branding and marketing strategy . Through the years , he has helped numerous companies define their brands .
Chris Zobel , Director of Digital Strategy , has over 15 years experience in the digital space . He heads up the digital strategy and planning group at the Luckie Digital Group .

6 Tips When Turning A Business Trip Into Vacation

Uncle Sam may be able to pick up some of the tabs by deducting part , or all of you travel plans . And it ’ s perfectly ok , and probably why most conventions are held in hotspots like Austin , Nashville or Las Vegas . Below are some tips that you may want to discuss with your tax expert .
Per Diem : Each year the IRS publishes a table ( publication 1542 ) that establishes a per diem value for a set deduction per day when traveling . The amount is for lodging , meals , and incidentals . For example , in Nashville , your per diem is $ 185 ad day . If you spend less than that amount , you can still take the entire per diem deduction . The perk ? No receipts required .
From Here to There : If your trip , like a convention , is mostly for business then travel to and from is fully deductible . For international trips , 75 % of your time must be focused on business to write off your plane fare .
Taking on Some Days : It ’ s ok to arrive early or stay a few days later , but you can ’ t deduct those recreation expenses and be sure that the primary purpose of your trip is the business .
Save Money on Meals Without a Deal Site : Eat half off ! Well , not really but your meals and the meals of your business associates are deductible up to 50 cents on the dollar .
Fodder For The Folder : Need internet ? How about a pressed shirt ? Phone calls to the office or clients ? These all add up , and if they are business related , you can write them off . Just be sure and create a folder filled with all the information from your trip , emails confirming appointments , receipts , itineraries , agendas , programs , you get the idea .
Don ’ t be a “ Billy Joe and Bobby Sue ”: In other words , don ’ t take the money and run . Your expenses need to be “ reasonably based on the facts and circumstances .” This is not the time to be checking in at the penthouse or renting a Lamborghini . Remember to check in with your tax expert to get the most up to date and accurate information regarding business expenses !