Pharmacy Marketing Quarterly - 2011 - Fall Issue 1 | Page 34

Health Observances

Market with these upcoming health observances .
Every month offers your pharmacy a chance to market to prescribers and the public about national health observances . But don ’ t limit yourself to these events . Get creative and create your own health focused observance around a topic or cause .
October

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National Breast Cancer Awareness Month www . nbcam . org
American Pharmacists Month www . pharmacist . com / aphm
National Pet Wellness Month www . npwm . com
3 - 7 Customer Service Week www . csweek . com
November
American Diabetes Month www . diabetes . org
National Healthy Skin Month www . aad . org
National Hospice Palliative Care Month www . nhpco . org
National Prematurity Awareness Month www . marchofdimes . com
December

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1 World AIDS Day www . worldaidscampaign . org
4 - 10 National Handwashing Awareness Week www . henrythehand . com
4 - 10 National Influenza Vaccination Week www . cdc . gov / flu / Nivw
8 World Hospice & Palliative Care Day www . worldday . org
12 - 20 Bone and Joint National Action Week www . usbjd . org
15 Global Handwashing Day www . globalhandwashingday . org
20 World Osteoporosis Day www . worldosteoporosisday . org
14 World Diabetes Day www . idf . org / worlddiabetesday
14 - 20 Get Smart About Antibiotics Week www . cdc . gov / getsmart
18 Great American Smokeout www . cdc . gov / Features / SmokeOut /
20 - 26 Gastroesophageal Reflux Awareness Week www . aboutgerd . org
January
Thyroid Awareness Month www . aace . com
National Birth Defects Prevention Month www . nbdpn . org
1 - 7

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National Folic Acid Awareness Week www . folicacidinfo . org