Pharmacy Marketing Quarterly - 2011 - Fall Issue 1 | Page 34

Health Observances

Market with these upcoming health observances.
Every month offers your pharmacy a chance to market to prescribers and the public about national health observances. But don’ t limit yourself to these events. Get creative and create your own health focused observance around a topic or cause.
October

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National Breast Cancer Awareness Month www. nbcam. org
American Pharmacists Month www. pharmacist. com / aphm
National Pet Wellness Month www. npwm. com
3- 7 Customer Service Week www. csweek. com
November
American Diabetes Month www. diabetes. org
National Healthy Skin Month www. aad. org
National Hospice Palliative Care Month www. nhpco. org
National Prematurity Awareness Month www. marchofdimes. com
December

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1 World AIDS Day www. worldaidscampaign. org
4- 10 National Handwashing Awareness Week www. henrythehand. com
4- 10 National Influenza Vaccination Week www. cdc. gov / flu / Nivw
8 World Hospice & Palliative Care Day www. worldday. org
12- 20 Bone and Joint National Action Week www. usbjd. org
15 Global Handwashing Day www. globalhandwashingday. org
20 World Osteoporosis Day www. worldosteoporosisday. org
14 World Diabetes Day www. idf. org / worlddiabetesday
14- 20 Get Smart About Antibiotics Week www. cdc. gov / getsmart
18 Great American Smokeout www. cdc. gov / Features / SmokeOut /
20- 26 Gastroesophageal Reflux Awareness Week www. aboutgerd. org
January
Thyroid Awareness Month www. aace. com
National Birth Defects Prevention Month www. nbdpn. org
1- 7

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National Folic Acid Awareness Week www. folicacidinfo. org