Text 512.337.4180
Contents
Octber / November / December, Volume 1, Issue 1
6
Inspiration From Down Under
Take a trip to the land of vegemite & kangaroos where a pharmacist found inspiration to open up his store.
BY NATHAN POPE, PHARM. D.
8
Print in Bloom
Print media isn’ t dead, in fact it’ s blooming with social media and creating interesting new relationships.
BY SCOT MAITLAND
10
Hiring a Web Designer
Choose wisely and you’ ll save money and get a higher quality product as a result.
BY JAKE GONZALES
14
Making Waves in Radio Advertising
Make a big splash with radio, just make sure someone hears that splash!
BY ANGEL FITZPATRICK
16
Marketing Your Pharmacy Online 8 Things To Know!
Online marketing is not just your Web site.
BY MICHELLE J SHERMAN, RPH
18
The QR Code
They look like an indistinguishable pixelated picture, yet they are packed with information.
BY CHRIS ZOBEL
20
Six tips for managing a successful blog for your pharmacy BY SARAH HARPER
22
Your Business in Flight
Small, independent pharmacies have brands that benefit from media exposure!
BY DAVE MANZER
27
Amp Up Your Brand
Follow these three tips for making the most of your branding efforts.
BY SKOT TULK
32
The Right Credit For Your Pharmacy
Need credit for your pharmacy? The right card for your employee? Read this first.
BY KEVIN CHAPPELL
℞MQuarterly
TM
Pharmacy Marketing for Your Independent Pharmacy
Like the magazine? Have suggestions for future issues? Want to write for us?
Send us a message
Text 512.337.4180
24
Minding Her D’ s & Q’ s
They say it’ s important to mind your P’ s & Q’ s but Whitney’ s success comes from minding her D’ s & Q’ s. She is all about the Details and asking the right Questions.
BY SCOT MAITLAND
Cover Photo by HOLLY B. RAINEY
TalkBin does not share your name or phone number with Pharmacy Marketing Quarterly.
EDITORIAL Scot Maitland, Editor
ADVERTISING Scot Maitland
SMaitland @ PMQuarterly. com
Advertising @ PMQuarterly. com
Pharmacy Marketing Quarterly is published four times per year as Jan./ Feb./ March, April / May / June, July / Aug./ Sept. and Oct./ Nov./ Dec. Free online subscriptions and print editions are available for purchase at PMQuarterly. com / magazine
Pharmacy Marketing Quarterly makes all attempts to publish accurate information; however, this publication may contain technical inaccuracies or typographical errors. The reader assumes all risk concerning the suitability and accuracy of the information within this publication. Pharmacy Marketing Quarterly assumes no responsibility for and disclaims all liability for any such inaccuracies, errors or omissions in this publication and other documents referred to within or affiliated with this publication. www. PMQuarterly. com
3