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Contents
Octber / November / December , Volume 1 , Issue 1
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Inspiration From Down Under
Take a trip to the land of vegemite & kangaroos where a pharmacist found inspiration to open up his store .
BY NATHAN POPE , PHARM . D .
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Print in Bloom
Print media isn ’ t dead , in fact it ’ s blooming with social media and creating interesting new relationships .
BY SCOT MAITLAND
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Hiring a Web Designer
Choose wisely and you ’ ll save money and get a higher quality product as a result .
BY JAKE GONZALES
14
Making Waves in Radio Advertising
Make a big splash with radio , just make sure someone hears that splash !
BY ANGEL FITZPATRICK
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Marketing Your Pharmacy Online 8 Things To Know !
Online marketing is not just your Web site .
BY MICHELLE J SHERMAN , RPH
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The QR Code
They look like an indistinguishable pixelated picture , yet they are packed with information .
BY CHRIS ZOBEL
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Six tips for managing a successful blog for your pharmacy BY SARAH HARPER
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Your Business in Flight
Small , independent pharmacies have brands that benefit from media exposure !
BY DAVE MANZER
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Amp Up Your Brand
Follow these three tips for making the most of your branding efforts .
BY SKOT TULK
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The Right Credit For Your Pharmacy
Need credit for your pharmacy ? The right card for your employee ? Read this first .
BY KEVIN CHAPPELL
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Pharmacy Marketing for Your Independent Pharmacy
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24
Minding Her D ’ s & Q ’ s
They say it ’ s important to mind your P ’ s & Q ’ s but Whitney ’ s success comes from minding her D ’ s & Q ’ s . She is all about the Details and asking the right Questions .
BY SCOT MAITLAND
Cover Photo by HOLLY B . RAINEY
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EDITORIAL Scot Maitland , Editor
ADVERTISING Scot Maitland
SMaitland @ PMQuarterly . com
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Pharmacy Marketing Quarterly is published four times per year as Jan ./ Feb ./ March , April / May / June , July / Aug ./ Sept . and Oct ./ Nov ./ Dec . Free online subscriptions and print editions are available for purchase at PMQuarterly . com / magazine
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