4 Tips for Getting Good PR
1 . Meet the media : Always look for opportunities to meet local reporters , news anchors and freelance writers . You never know when an off-hand comment at a networking meeting might turn into an article about your business .
2 . Pitch reporters your latest news : The local and national news media want your story because realworld experiences like yours make for great stories , and great stories sell news . So don ’ t be afraid to send out regular news pitches about your latest events , happenings , awards , successes , etc .
3 . Subscribe to HARO : Which stands for Help a Reporter Out , is the daily story sourcing service that gives reporters a way to solicit small businesses to submit their news . It ’ s not uncommon for the major networks or national news journals to interview small businesses from responses they get from HARO . One quick warning : HARO comes out three times per day and can get overwhelming , so be sure to delegate the review process to somebody who has the time review them every day as many interview requests have hard deadlines .
4 . Watch for trends : Stay abreast of breaking news and general news trends to see how your business can fit into the overall story . Flood control product companies were recently featured in a Wall Street Journal online article because their products began selling out after Hurricane Irene raked the Atlantic coast with high tides and torrential rains . While most of the media dwelled on the damage , WSJ online focused one article on companies that actually benefitted from the disaster .