your customers and their health , and your pocketbook . for your customers and their health , and your pocketbook .
6 . Have a Professional Marketer give your website analysis – the online world changes in a Nano second .
How ’ s your website working for you ? Is it bringing in new customers ? Make sure you have a laserfocused message . Do you have an opt-in offer ? Is it simple to navigate ? Do you have a call to action ? If you don ’ t have these components , your site needs a makeover . [ See article Hiring a Web Designer for more information .]
7 . Online marketing should complement your offline marketing and reflect the very same message .
Don ’ t put all your eggs in one basket ! While online marketing is critical in today ’ s new business world , don ’ t forget your offline marketing plan . We must now marry online and offline marketing . Not every one of your customers is online . Many customers are not very tech savvy if at all , and would prefer to get an advertisement , brochure , coupon , or postcard from your pharmacy in their hands . People are very social beings , and while many enjoy the social interaction online , face-toface contact is still paramount , we must not lose sight of that .
8 . Consider a Professional For You Marketing Services .
A professional can help your business market with video , initiate mobile text campaigns , create compelling articles and blogs , build subscriber lists , convert more sales , develop promotions and special offers , and get discovered by search engines online .
You are a health care provider , providing unsurpassed care to your customers , you ’ re a business owner , manager , troubleshooter , and the list goes on . If you don ’ t have the time to create and then manage your online marketing plan find a reputable marketing company that has expertise in pharmacy marketing . It ’ s not too late to get in the game !
Online Marketing isn ’ t going away anytime soon . In fact , it will just expand at an astounding rate . Keep in mind , marketing your business online , and offline MUST have the same laser-focused marketing message . Embrace online marketing as part of your marketing mix . You will have fewer sleepless nights , and you will reach your business goals like making more money , growing your business , and having more free time with your family and friends .
1 “ The Social Pulpit .” Kramer . 2009 . 2 . “ The Importance of SMS Marketing .” Elevate Marketing . 8 August 2011 .
LIGHTS CAMERA ACTION !
If a picture says a 1,000 words , imagine what video can say ! In fact , 1 in 4 Americans watch a YouTube video daily .
Adding video content to your Web site or social media is easier than ever . Whether you use your smartphone , digital camera or a video camera , you can post updates , share tips or just have some fun . We caught up with filmmaker Nevie Owens , Director of the documentary Cancerpants , and she shared her tips to make the most of your videos .
• Know your audience , the closer you are to the subject the more authentic it will feel .
• Get in and get out , keep it short . The idea behind the video is to get customers in your store and talking with you so limit yourself to under a minute and a half .
• It ’ s all about exposure . Lighting is one of the most important aspects to making your video not only look good , but feel good . Experiment with different lighting options , but here are a few helpful hints : natural , soft and warm light sources are friendlier and more inviting .
• You don ’ t need to own the top of the line camera , but nothing is more distracting than a shaky camera . Get a tripod !
• Do a background check and consider your framing carefully . What are you trying to convey to your viewer ? Think about the background when you are framing up your shot . Don ’ t put something distracting behind you ( unless there is a reason to do so .) Keep you , your audience and your message focused .
• If you have an external mic , then use it . It will eliminate a lot of background noise resulting in better quality audio . If you ’ re using the camera ’ s built-in mic , reduce the distance between you and the camera . Try to get your sound as clear as possible and be aware of any ambient noises in the background . The hum of a refrigerator or other equipment may not seem loud , but it ’ s distracting . Bad sound lets a video down , no matter how good the picture looks .
Told with courageous humor and unflinching candor , cancerpants tells the story of spirited and self-aware 36-year-old Austinite Rochelle “ Ro ” Poulson ’ s battle to stay strong after an unexpected diagnosis of stage III breast cancer . Learn more at www . cancerpants . com .