“ As technologies advance, so does our perspective on content. As connectedness becomes part of our thinking, the advancement of content and engagement will excel to reach new heights of experience that lives on in the minds of the consumer longer and in more latent ways. It all begins with a display or an array of displays and is never ending with content.”
Keith Kelson DigitalSignageToday. com April 12, 2010
MAKE YOUR
Sign Shine
With Digital Signage
8 things to know!
Digital signage is more than just a poster hanging in your window or a sign on your store. These are visually engaging messages that provide information on a variety of subjects like education, safety, and quality. It’ s a part of the patient experience and is rapidly becoming essential media.
Your digital signage content has the power to:
1. Increase the level of professionalism and branding in your independent pharmacy 2. Let your customers and patients know where you stand on quality 3. Encourage patients and others to use other services in your store that they may not know about 4. Establish your pharmacy as a health resource, not just a place people go to when people are not feeling well 5. Encourage referrals from patients 6. Share information about new services, events, and products
Marketing Your Pharmacy Online by Michelle J Sherman, RPh, FASCP, AAHIVE
Does your Pharmacy need Online Marketing? This is a rhetorical question for in this“ New Economy” Online Marketing for pharmacies is imperative. Online marketing is not just your website; it includes Mobile Marketing, Video Marketing and yes, of course, Social Media.
It certainly doesn’ t mean that you can just put up a Facebook page, sit back, relax and have buses pulling up in front of your pharmacy unloading dozens of new customers for you. It is a process that, if done right, will most certainly get your pharmacy noticed online, and help drive new customers to your store, retain and keep current customers happy, and create raving fans resulting in increased profits for you and your family.
Do you feel left behind?
Everywhere you turn, everything you read is“ online marketing”“ social media” You feel left behind and feel you must jump in. Where do you start? Facebook, Twitter, LinkedIn,
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