“ As technologies advance , so does our perspective on content . As connectedness becomes part of our thinking , the advancement of content and engagement will excel to reach new heights of experience that lives on in the minds of the consumer longer and in more latent ways . It all begins with a display or an array of displays and is never ending with content .”
Keith Kelson DigitalSignageToday . com April 12 , 2010
MAKE YOUR
Sign Shine
With Digital Signage
8 things to know !
Digital signage is more than just a poster hanging in your window or a sign on your store . These are visually engaging messages that provide information on a variety of subjects like education , safety , and quality . It ’ s a part of the patient experience and is rapidly becoming essential media .
Your digital signage content has the power to :
1 . Increase the level of professionalism and branding in your independent pharmacy 2 . Let your customers and patients know where you stand on quality 3 . Encourage patients and others to use other services in your store that they may not know about 4 . Establish your pharmacy as a health resource , not just a place people go to when people are not feeling well 5 . Encourage referrals from patients 6 . Share information about new services , events , and products
Marketing Your Pharmacy Online by Michelle J Sherman , RPh , FASCP , AAHIVE
Does your Pharmacy need Online Marketing ? This is a rhetorical question for in this “ New Economy ” Online Marketing for pharmacies is imperative . Online marketing is not just your website ; it includes Mobile Marketing , Video Marketing and yes , of course , Social Media .
It certainly doesn ’ t mean that you can just put up a Facebook page , sit back , relax and have buses pulling up in front of your pharmacy unloading dozens of new customers for you . It is a process that , if done right , will most certainly get your pharmacy noticed online , and help drive new customers to your store , retain and keep current customers happy , and create raving fans resulting in increased profits for you and your family .
Do you feel left behind ?
Everywhere you turn , everything you read is “ online marketing ” “ social media ” You feel left behind and feel you must jump in . Where do you start ? Facebook , Twitter , LinkedIn ,
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