5 Tips For Getting The Most Out Of Your Photos
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5 Tips For Getting The Most Out Of Your Photos
1. The Setup- light matters and natural light is best. Avoid direct light and when possible avoid flashes altogether. They wash out both colors and details and make your pictures look flat.
2. The Camera- what the photo is being used for? Pictures that you’ re uploading to social media sites can be taken on your smartphone. If you’ re looking for something to use in print, consider purchasing a digital camera with ten megapixels or higher( the more pixels, the higher the image resolution.)
3. The Features- there are multiple settings on your camera, get to know them. One to keep in mind is the macro mode. If you’ re shooting products for your online store or shooting small items, the macro mode allows your camera to focus very close to an object – sometimes within centimeters.
4. The Permission- if you’ re shooting an event at your store with customers, make sure you have their authorization to use their image. Also, consider taking pictures behind the audience, so you get a view of the audience focused on your speaker.
5. The Stock- sometimes the best photo isn’ t the one you take, it’ s the one you purchase. Stock photos are photos that have already been taken by a photographer. You can browse through these pictures and buy the right to use that photograph in your marketing. Stock photos fall in one of 3 categories: Royalty-free( typically you pay a one-time fee to use the image multiple times for multiple purposes), Rights-managed( the value of a license is determined by the utilization of the picture) and Public Domain.