nutritional intake of people is decreasing . In the growing age of fast-food , to maintain the nutritional needs vitamin supplements have become a necessity . More than 60 % of the population consumes vitamins on daily basis . Vitamins are of two types depending upon how they are absorbed by the body , namely water-soluble and fat-soluble . Vitamin B and C come under the water-soluble category as they do not get stored inside the body for a long time and are expelled with urine whereas vitamin A , D and E come under the category of fat-soluble vitamins as they get stored with the fats in the body .
Deficiency of different vitamins and the overdose of various vitamin supplements can cause various diseases and permanent damages . The amount of various vitamins in multivitamin supplements varies from one company to the other .
The major growth drivers for the vitamin industry include the increased per-capita income and increased health awareness among people . As the people are getting more aware about taking care of their health , they are giving more importance to these supplements to prevent various deficiencies . Moreover , with ageing it becomes difficult for a body to absorb vitamins directly from the normal food and hence these supplements become a necessity . Online retailing of these supplements has further increased accessibility and has increased the customer base and it has also increased the convenience of buying .
The vitamin industry also faces various challenges like the shift of preferences towards herbal supplements and Ayurveda . The herbal supplements are considered to be healthier and are therefore trusted more by the people . Moreover , the manufacturing of vitamin supplements is not uniform and strict rules are not followed for production . These supplements deal with the health of the customers and hence proper production techniques should be designed .
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Some points from Toc :
1 . Executive Summary
2 . Vitamins : An Introduction 2.1 Vitamins and their Necessity 2.2 Classification of vitamins 2.3 Global Vitamins Industry : An Overview
3 . Global Vitamins Market : An Analysis 3.1 Global Vitamin Market : Sizing and Growth 3.2 Segmentation of the Global Vitamins Industry : By Product 3.2.1 Vitamin-B Supplements 3.2.2 Vitamin-C Supplements 3.2.3 Vitamin-D Supplements 3.2.4 Multivitamin Supplements
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