Ethnic Care
HOW THE TURNKEY FACILITY WAS ESTABLISHED
ANDERSON ENGINEERING HAS a wealth of experience in the design and manufacture of processing equipment , especially in stainless steel . It was a perfect company for J Strickland Africa to partner with in establishing the Durban-based hair care manufacturing plant .
Anderson Engineering was fi rst approached in 2012 to provide a budget forecast and quotation for the project . This was used as the basis for justifying a new business case in which Ethnic hair care products would be manufactured locally under license .
What then followed was the application to the IDC to obtain business funding as well as establishing the framework for the royalty agreement with the parent company in Memphis , USA .
During 2014 , an in-house study was undertaken on the J Strickland & Co processing plant in Memphis . Suffi cient processing knowledge was extracted to design the plant required for J Strickland Africa , and Anderson Engineering went on to create and implement several improvements to the processes used within the Memphis plant . These were specifi cally to ensure consistent quality while automating procedures to manufacture the hair care products .
The project authorisation was received in July 2015 , and the manufacture of the plant equipment together with delivery , installation and commissioning took another six months .
The following equipment was produced by Anderson Engineering in South Africa as part of the J Strickland Africa project :
• an Anderson 3 000l Contramix
• a premix vessel
• a water-based product manufacturing vessel
• three storage tanks , each measuring 6 000l
• two bulk petroleum jelly storage tanks , each measuring 30 000l
• a chilling plant
• a hot water generator . The J Strickland Africa plant boasts a compact design and is easy to clean . It also has the capacity to produce large volumes , which is important for the company ’ s growth potential .
‘ Since our fi rst run , we ’ ve been impressed with the manufacturing speed , which is excellent for output . It also helps us use electricity and other resources more effi ciently ,’ comments Naidoo . ‘ Anderson Engineering ’ s thorough understanding of the process at project outset meant we were able to eliminate all the slack and excess processes . This not only saved money but also time and set up costs .’
Anderson Engineering is ISO 9001 certifi ed , and continuously improves the design and overall effi ciencies of its equipment . The positive spinoff is lower maintenance costs for its customers . and Claremont . All staff are empowered to attain selfgrowth and develop their true potential . The positive spinoff is a team of individuals that are passionate about the company and the role they play in providing black women with quality and affordable Ethnic hair care products .
The company also creates self-employment opportunities for independent agents . It does this by empowering , educating and training consumers on how to establish businesses , such as hair salons , spaza shops and small retail outlets using the products produced by J Strickland Africa .
A vision for great growth
With a client base of over 1 500 customers in South and southern Africa , the company has its sight set on expanding over the next few years .
‘ We are in the process of exploring new territories , which present new opportunities for the business ,’ Naidoo explains . ‘ We are aware that the business landscape is forever changing and for J Strickland Africa to be responsive , the company needs to be positioned accordingly . Our immediate goal is to improve market share by making our products more accessible .’
The company ’ s plan is to establish a wider distribution network throughout the African continent . This will be achieved by controlling its product source via in-house manufacturing in KwaZulu-Natal and taking responsibility for setting up distribution channels with a vertically integrated marketing and sales operation .
Ultimately , J Strickland Africa has plans to become a market leader throughout the African continent with its high-quality products for the African Ethnic hair and beauty care market . ·
J Strickland Africa – www . jstricklandafrica . com
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Congratulations J Strickland Africa on your new manufacturing facility
30 | MAY 2017 | P C Review