Pharmaceutical & Cosmetic Review May 2017 | Page 25

Ethnic Care Graph 1: Reduction of hair shrinkage used in hair conditioners it improves ease of combing. Ethnic hair can be diffi cult to style or shape. Another common issue is hair shrinkage, which refers to the hair getting shorter after drying. The anti-shrinkage performance of Myrica Fruit Wax has been tested on Type 5 hair tresses. Hair classifi ed from Type 1 to 4 is straighter with the increase in number from Type 5 to 8 assigned to more tightly coiled hair. Type 5 represents chemically treated, mainly African hair. Yet it is very diffi cult to source virgin Type 5 for testing purposes. To test the effi cacy of Myrica Fruit Wax on Ethnic hair, KahlWax, represented locally by Savannah Fine Chemicals, formulated a low- poo conditioner with fi ve percent of the active ingredient and an edge control cream with seven percent. Test protocol saw the company rinse DID YOU KNOW? the strands were measured with a South Africa represents the biggest beauty market within the sub-Saharan African region. It is valued at US$3.72 billion and grew by 5.3 percent in 2016. Source: Roland Berger Strategy untreated hair tresses with a 15 percent SLES solution. After washing, hair strands with ruler to determine their length in centimetres. The diameter was also determined using a string, and the hair was left to air-dry. After 24 hours, the measurements were repeated. The results depicted in Graph 1 show the hair treated with edge cream had the lowest shrinkage. · a thickness of 3cm x 4cm were divided. Untreated hair strands were also used as a control. The aforementioned hair care products were applied on the different wet strands. Shortly after application KahlWax – www.kahlwax.de Savannah Fine Chemicals – sfc-info@savannah.co.za ® THINK HAIR CARE? THINK KAHLWAX. KahlWax offers a great variety of natural waxes for hair care products such as oils, conditioners or masks. Re-envision your hair care formulations – with solutions and services that meet your requirements exactly and with ingredients that naturally fulfi ll consumer wishes, such as an impressive combability and manageability. KahlWax. The ingredients for care. www.kahlwax.com sfc-info@savannah.co.za | www.savannah.co.za 2017-03 Ad_P&C Mai_KahlWax.indd 1 10.05.17 12:13 P C Review | MAY 2017 | 25