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Marketing with Digital Media
BA / BA ( Hons )
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Full-time UCAS : N5P3
Digital technology is transforming the world of business and marketing , creating a demand for marketers with sophisticated digital media and IT skills .
You ’ ll examine how digital technology can be used for marketing by both commercial and not-for-profit sectors . The course blends together theory with a large practical element , including the opportunity to undertake a six month industry placement .
What you may study :
1 : Producing Digital ; Being Digital ; Marketing 1 ; Dynamics of Branding ; Accounting for Business ; One option .
2 : Business and Management Challenges ; Market Research in Practice ; Practical Interaction Design or Digital Video Development ; 2D Computer Animation or Web Development for Information Management ; Online Marketing ; One option .
3 : Brand Management ; International Marketing ; Motion Graphics or Digital Storytelling ; Live Project and one option , or 24-week supervised work experience .
4 : Leadership in a Changing Environment ; Marketing Management in Practice ; Advanced 3D Design or User Experience ; Direct and Digital Marketing or Retail Marketing ; Dissertation .