HOW TO PROPERLY POSITION YOUR COMPANY TO ACHIEVE SUCCESS BY THE END OF 2023
STRATEGY
Systematizing Your Priorities
HOW TO PROPERLY POSITION YOUR COMPANY TO ACHIEVE SUCCESS BY THE END OF 2023
BY JASON RUSH , CERTIFIED PETRA COACH
AS WE come to the end of Q2 and the year nearly half over , now is a great time to check in on your progress toward achieving your annual goals . Proper goal setting ( and tracking ) is the secret ingredient to a successful business ; however , many companies don ’ t utilize goal setting enough within their business strategy — or at least not in a productive way .
Once you set a goal , it ’ s crucial that you stay focused on the outcome and delegate specific action items that will get you and your team to where you want to go . By systematizing your priorities , you can properly position your company to achieve success by the end of 2023 !
SET SMART GOALS
Before you can work towards a goal , you must set a SMART one — Specific , Measurable , Attainable , Relevant , and Time Bound . Let ’ s break down this model a bit further :
SPECIFIC : Specificity in creating and communicating a goal can be the difference in success or failure before you even start .
• Ask yourself things like : What does success look like in the very last moment of my time limit ? What will I have , i . e ., the result of my work ? If I state it this way , is it clear enough that everyone will know exactly what success is with this goal ? Avoid words like more , launch , create , increase , and finalize . You get the picture .
MEASURABLE : Making a goal measurable allows you to track changes , monitor progress , and adjust your actions to stay on track toward your goal . As we always say , “ If you can ’ t measure it , you can ’ t manage it .”
• Ask yourself things like : What is the size of the order ? What is the quality of the goal ? How much money will be spent towards the goal ? How many sales calls must be made per week to achieve the goal ?
ATTAINABLE : Attainable can be a relative term based on who is using it . Factually , just about anything is attainable with enough resources to achieve it . You ’ ll want to set goals that are achievable and press you beyond the current limitations ; it ’ s how you ’ ll get creative .
• Ask yourself things like : How can the goal be reached ? What resources would I need to get this done ? How can it be reached in a timely manner ? What are the steps I ’ ll need to follow to get to the goal ?
RELEVANT : Before working towards a goal , ensure it aligns with your company ’ s objectives , goals , plans , and values . Think about why it ’ s important and what it will help your company achieve .
• Ask yourself things like : Is the goal important ? How will it help us move forward ? Does the goal align with our goals and mission ?
TIME BOUND : A goal without a deadline is a missed opportunity for success . Setting a goal that ’ s time bound enables you to better schedule your workload so you can deliver on , or before , your deadline .
• Ask yourself things like : How can the goal be achieved in the specified time period ? By what date should the goal be accomplished ? How can I break this down into a week-by-week plan to ensure the work is completed on time ?
PIVOT YOUR PRIORITIES
Suppose you ’ re looking at an annual goal and realize you ’ re no longer on track to achieve this goal by the end of 2023 . In this case , it ’ s time to review what ’ s happening or not happening that is causing this so you can create a focal point for the second half of the year .
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