Pet Life Magazine, New Zealand Pet Life Magazine Issue 3 Winter 2017 | Page 20

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BOUTIQUE BUSINESS CLOSEUP
Location: Hamilton
Tell us about your business
At 4 UR PAWS we offer cool pet apparel that you will not find
anywhere else. Our New Zealand and overseas suppliers
offer only the highest quality and most funky and desirable of
products for your pet.
We are well known for our dog and cat bandanas – when worn
wet they will drop your pet’s body temperature by 3-4 percent.
There is a huge range of colours and prints to choose from
and they are a must for looking pawsome and keeping cool
while travelling in the car, walking, playing or training.
We happily make bandanas to order for any occasion. We have
screenprinted bandanas for dog education centres, doggy
daycares and rescue centres to promote their business/
animal welfare group, look after their dogs on hot days and
sell for fundraising.
The bandanas are great for keeping your pet in style in winter
and cool in summer but we also offer collars with a difference
and coats that will make other pets drool with desire. Our
collars come in an explosion of eye-catching colours and
patterns in leather, nylon and fabrics – we are really well
known for our flower collars and they’re definitely not your
typical collar found in pet shops or at vet clinics. Our dog coats
are made to order so the fit is always perfect.
We’ve tested our products on our own fur family: Porsha the
Miniature Schnauzer, Charlie Brown the Foxy and Posh the
Burmilla cat. They just love our bandanas, collars and jackets,
and look mighty styley in them. But we can’t take their word
for our products so we test them on many other paw-mates as
well, supporting a number of charities in the process.
Why did you start 4 UR PAWS?
I was sick of seeing the same
old thing for very high prices at
the local pet stores. I wanted
something a bit different, but I
also wanted quality. Our pets must
have the best. I started 4 UR PAWS
after leaving a corporate sales job and I
wanted a job that wasn’t like a job. I love dogs
and I love people, so I wanted to sell something that was
useful and not already available in New Zealand. I started with
collars, then came the slip-through bandanas, and then I
designed our wrap bandanas which have many uses, like a dog
can wear
it wet to drop their body temperature. Then I started getting
invited to some large events and our product range grew.
What do you enjoy most about your business?
I love the stories – every pet owner has a tail! Pets hold such a
big place in our hearts and I really love finding out what makes
people’s pets amazing. Every dog, cat, rabbit, duck (yes, I have
sold a bandana to a duck owner) has a story – a tail – to tell.
We love attending markets and events and being able to offer
products that are different and make a difference.
What is unique about your business?
We work with each and every one of our clients on an
individual basis. We don’t sell in bulk to pet stores. We support
small businesses and we work with rescue centres around the
country as much as we can. Local businesses use our
bandanas to promote amazing things in their communities.
What are your best selling products?
The wrap bandanas are our biggest seller. So many patterns,
so many uses – so funky that you just have to have one!
We are extremely busy with events most weekends from
August until the end of April. We already have bookings
for the 2018 season and we will be updating our website
(www.4urpaws.co.nz), Facebook page (4URPAWS) and
Instagram (@4urpaws) with all our events. If you are holding
an event and would like us to attend, please get in touch.
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