Pet Gazette March 2019 - Page 6

6 | PET GAZETTE | TRADE TALK PETS CHOICE ACQUIRES COMPETITOR RUFUS FOODS Pets Choice now has 10 brands under its portfolio Pet food manufacturer, Pets Choice, has made its first acquisition of 2019, expanding its brand portfolio with the addition of rival pet food brand Rufus Foods. The sale, which completed on 25 February 2019, saw Pets Choice acquire the Rufus Foods brand, boosting the manufacturer’s brand portfolio to a total of 10, including well known brands Meatiful, TastyBone and Webbox. Rufus Foods has produced nutritious and flavoursome meals for both dogs and cats of all ages for over 30 years and the brand offers a range of complete foods for both. Tony Raeburn, Pets Choice CEO, said: “We are excited to announce the recent addition of Rufus Foods to our portfolio. It compliments our existing brand set perfectly, as it has a lot of heritage and great loyalty amongst its customer base. “Moving forward, we will continue to supply Rufus Foods to its existing customer base, but, in line with our growth plans, we are also looking to build on the brand and the solid base that it already holds.” Mitchell Todd, from Rufus Foods, added: “With its industry leading position and expertise, Pets Choice is the perfect company to elevate the Rufus Foods brand to the next level.” PAWS.COM LAUNCHES DOG FOOD CHECKER TO ‘REVOLUTIONISE’ INDUSTRY Customers will be able to compare different foods sold in UK supermarkets and their nutritional value with a traffic light grading system New personalised pet food retailer and champion of honest dog food,, has launched today with a dog food checker that aims to “revolutionise” the £3bn UK pet food industry. The Dog Food Checker is designed to “demystify” dog food ingredients, and make it easy for dog owners to make the best nutrition decisions for their pets at a glance. The tool allows users to search for any dry dog food sold in the UK and provides a ‘traffic light’ rating for each nutritional component of the food. It is the world’s first traffic light grading system for dog food, allowing users to compare different foods, understand the nutritional values and trade- offs between price and quality. Alongside the checker, Paws has released the UK Dog Food Transparency Report – its extensive research of UK dog food labels. The results suggested that dog food brands relied on “misleading” labelling to avoid revealing the exact ingredients in products, with 95% of dog food owned by big brands containing at least one undisclosed ingredient.’s research showed that 42% of dogs owners felt misled after finding out that food labelled as ‘with chicken’ could contain as little as 4% chicken. As such, 89% of dog owners saying it’s important that dog food labels list exact ingredients. Currently, 47% said they found it hard to understand a dog food label and 39% couldn’t tell if a food will be good for their dog or not. Neil Hutchinson, founder and CEO of, said: “We want to radically transform the way pet parents think about the dog food they buy.” TAILS.COM APPOINTS CHIEF PRODUCT OFFICER RCVS Council candidates and new VN Council member announced The Royal College of Veterinary Surgeons (RCVS) has announced the candidates standing in the 2019 RCVS Council elections and confirming the two members of the Veterinary Nurses (VN) Council who were nominated this year There are nine candidates standing in this year’s election, including five existing council members eligible for re-election and four candidates not currently on the council. This year there will be no election for the VN Council as only two candidates – current VN Council vice chairwoman Liz Cox and newcomer Jane Davidson stood for the two available places for elected members. Both Davidson and Cox will start their three-year terms on the VN Council at Royal College Day on Friday 12 July 2019. Rachel Marshall, chair of the VN Council, said: “I would welcome our new VN Council member Jane Davidson, I also wish to congratulate Liz who I am sure will continue to be a great asset to VN Council for a further three years.” Ballot papers and candidates’ details for the RCVS Council election are due to be posted and emailed to all veterinary surgeons eligible to vote during the week commencing 25 March, and all votes must be cast, either online or by post, by 5pm on Friday 26 April 2019. March 2019