| PET GAZETTE SOAPBOX
essential minerals such as calcium and
phosphorous and, although a safe ingredient,
ash has minimal nutritional benefit. As such,
we’re proud to be able to minimise the ratio
of ash to nutritionally high protein in our
products thanks to our significant investment in
technology and production processes.
One example of this investment is our
new £8m processing facility at our dried
product manufacturing site in Nottingham.
This purpose-built centre houses dedicated
processing equipment for specialist poultry
products with new lines that utilise the latest
technology to process over 200,000 tonnes of
poultry by products every year.
The resulting high quality poultry meat
meal, hydrolysed feather meal and poultry
fat is used by some of the world’s leading pet
food manufacturers in the production of their
premium product lines.
DETERMINING THE BEST
eating the contaminated food.
While scenarios like this are thankfully few
and far between, the fact remains that 20% of
owners still opt for the cheapest food they can
find, while a further 15% swap from brand to
brand depending on price. While we should
all try and be savvy when it comes to price, it’s
the ingredients and their quality that should
ideally be the determining factor in any pet
At SARVAL, we supply protein ingredients
to the pet food market with products that
reinforce our commitment to quality and
comply to the highest industry standards.
Using state-of-the-art methods, we process
raw materials collected from abattoirs
nationwide to produce superior meat meals,
and fats which are used by the world’s leading
pet food manufacturers in the vast majority of
products stocked on supermarket shelves.
muscle tissue and growing new skin cells, it
provides energy and helps keep the immune
system strong. Protein is also a key component
in helping pets’ bodies to create essential
chemicals like hormones and enzymes, that
are needed for healthy body function.
But the type of protein is also important.
Within the pet food industry, protein products
have historically contained high levels of ash,
due to the nature of the animal by-product
raw materials used. The residual ash levels
are derived from animal bones and contain
The current economic climate means that
consumers are increasingly money-conscious,
focused on maximising the grocery budget for
both their pets and their family. However, in
addition to price, pet owners also need to be
ingredient-aware. After all, the cheapest food
may not be the best financial option if it results
in a costly vet bill later down the line.
There are plenty of products widely available
which provide top pet nutrition without breaking
the bank and when it comes to top quality
ingredients, our advice is simple. Look at
the ingredient list. Does it read like a menu
or a chemistry experiment? If in doubt, we
recommend pet foods that are made primarily
from those pure ingredients that you not only
recognise, but that you are likely willing to eat
WHY PROTEIN MATTERS
As with all foods, the nutritional value of a
product is derived from the make up and
freshness of the raw material and the nature
of cooking and production. Our products are
sourced from within the UK and processed in
the most effective way to deliver a premium
grade product for the world’s leading pet food
Protein is a vital component of a pet’s healthy
and balanced diet. In addition to its key roles
within the body, such as repairing and building