Pet Gazette DECEMBER 2018 - Page 8

8 | PET GAZETTE | TRADE TALK GPS DOG COLLAR BRAND MISHIKO SIGNS DISTRIBUTION DEAL WITH EXERTIS The collar features real-time GPS and tracks the fitness of pets COMPLICATION RATES OF NEUTERING REVEALED IN NATIONAL AUDIT The data was compiled using over 30,000 cases from vet practices in the UK The first major audit of routine neutering of cats and dogs in the UK has revealed the complication rates associated with the procedure, including the number of abnormalities requiring medical treatment or further surgical intervention. The audit data, comprising over 30,000 individual cases from veterinary practices across the country, provides benchmarks against which the profession can measure its performance and levels of improvement. The data analysed and released by vetAUDIT in August 2018: Bradley Viner, one of the team behind vetAUDIT and the chair of the Quality Improvement Advisory Board at RCVS Knowledge, said: “Benchmarking is a great way to compare how your practice is performing compared to the national average, but it needs to be the first stage in a quality improvement process. “Veterinary teams invariably want to do the best for their patients but we have to recognise that we work in complex systems that do not always function perfectly. Recognising that we can always do things better and discouraging defensive behaviour are the first steps in driving forward quality of care.” Practices can include themselves in the audit by submitting data using the form on the vetAUDIT website: www.vetaudit.rcvsk. org. It will be analysed free of charge and incorporated into the national benchmarks where results can be compared with the UK averages. All published data will remain anonymous. Practices can carry out their own audits and produce internal benchmarks, guidelines and checklists to help monitor their progress by using the free resources on the RCVS Knowledge website: improvement/tools-and-resources/. Mishiko, GPS and fitness tracker brand, has announced it has signed a distribution agreement with technology distributor Exertis. The firm which deals with technology products for the B2B, mobile and retail markets will be distributing the Mishiko GPS and fitness tracker for pets to designated resellers in the UK. Mishiko features include real-time GPS tracking, an obesity diagnostic tool based on Artificial Intelligence and a tailor-made health and well-being fitness planner. The Mishiko tracker is waterproof and lightweight and comes in a hard-wearing snap collar with a light. Battery life is on average two to three days with a wireless charger that takes less than three hours to recharge. The device can be controlled and monitored using the free Mishiko app. The GPS tracking can trace a pet within four metres and a geofence can be activated to prompt alarms if it strays outside of a certain area. In addition, the market growth is further boosted by concern over obesity in pets with the PFMA estimating that 52 percent of dogs and 47 percent of cats are overweight, reducing life expectancy by two to three years. Roman Plyushchenkov, managing director of Mishiko, said: “We are delighted to be working with Exertis. Their retail and logistics expertise will ensure that our retailers have enough product to meet the demands of a growing market. Our product has received excellent reviews due to its innovative features and price-performance ratio and has great potential in a largely untapped market.” OWNERS DITCH VETS FOR CHEWING GUM AND HUMAN TOOTHPASTE TO CURE BAD DOG BREATH The owners surveyed admitted to spending less than £100 on the dog’s dental health since owning them Chewing gum, facial haircuts and brushing teeth with human toothpaste are just some of the ways owners are trying to combat their dog’s bad breath, according to a study. The survey of 2,000 dog owners revealed over half believed their dog suffered from bad breath – and yet the same percentage thought it was normal for canines. Dog owners have spent on average less than £100 on their dog’s dental hygiene since having them, indicating owners are underestimating the importance of dental health. Furthermore, owners are not making the connection between poor dental health and the implications it can have on their dog’s overall health. A fifth of those polled said they would worry about dog breath being a sign of a serious health problem. However, six in 10 owners admitted to having tried to combat their dog’s bad breath and over half have used a dental chew to do this. Nearly a third of owners said they didn’t know how often to clean a dog’s teeth. The survey, commissioned by Lily’s Kitchen pet food via to coincide with the launch of Woofbrush. More owners thought dogs’ bad breath was associated with what their dog has eaten rather than a sign of poor dental hygiene. A more confident 40 percent however will let their dog lick their face regardless of how they smell. Under half of those dog owners who were polled said they take their dog for an annual dental inspection. Some six in 10 owners who believed that dental chews were an effective solution said they used them to combat their dog’s breath. December 2018