Pet Gazette DECEMBER 2018 - Page 6

6 | PET GAZETTE | TRADE TALK PETS AT HOME’S YORK STORES RAISE £50,000 FOR CHARITY The chain’s two York stores each hosted a raffle along with volunteer collections and other fundraising events Pets at Home’s two York stores have raised £50,000 for the RSPCA through hosting volunteer collections, a £1 raffle and other fundraising events. The RSPCA will use the money raised to help rescue, rehabilitate and rehome animals in need. Just last month the retailer partnered with the Alzheimer’s Society to make its stores “dementia-friendly”. Gemma Barras, store manager at York Pets at Home, said: “We are so grateful to all our generous customers for taking part and donating much needed funds.” Sarah Colberg, partnership manager for the RSPCA, added: “Our 24 hour helpline receives a call on average every 30 seconds and last year alone we received over one million calls and rescued over 114,000 animals. We are only able to be there for animals in need due to generous donations and support so thank you to everyone for getting involved.” SCRUMBLES SECURES £150,000 INVESTMENT The new funding comes through the SEIS scheme which is aimed at supporting small businesses Independent pet food manufacturer, Scrumbles has raised more than £150,000 in equity funding through the SEIS scheme, aimed at supporting small businesses. Founded by husband and wife, Jack Walker and Aneisha Soobroyen, Scrumbles’ range of dog and cat food is already stocked in Ocado and Fetch. It is hoped that the investment will help them to develop their brand and its distribution with independent and major retailers. Walker said: “We’re chuffed to bits about securing this investment that gives us the ammunition we need to get the Scrumbles name out there. “We know we have an incredible product and now we have the means to get it to passionate pet parents across the country. The funds also allow us to continue to expand our product offering in line with the ambitious social and environmental targets we’ve set ourselves.” Soobroyen added: “We’re cat and dog lovers, so when we were buying food for our own pets, we were getting pretty pissed off at how unhealthy, expensive or just plain bad a lot of the pet food on the shelves was. “Scrumbles is our way of helping pet owners like us ensure that their furry friends can enjoy delicious, natural meals that keep them healthy and happy, inside and out. This investment will help us amplify our brand and mission to cat and dog parents up and down the UK.” TAILS.COM APPOINTS CHIEF PRODUCT OFFICER Lai-Ping Lai has previously worked at eBay, Skype, Zoopla and The Guardian Tailored dog-food brand, has appointed Lai-Ping Lai as its new chief product officer. Lai, who joined the company in October 2018, will report to CEO James Davidson and lead the 18 strong tech and digital product teams at the HQ in Richmond. She joins having led high performing product management, product design and technology teams at some of the UK’s leading industry organisations including eBay, Skype, Zoopla and The Guardian. Lai will be helping to continually innovate the digital product, working closely with the CX team to respond effectively to customer feedback whilst harnessing innovation in technology and manufacturing to offer the best product and service for pet owners. Since launching in 2014, the direct-to- consumer brand has seen rapid growth. The business currently feeds over 100,000 dogs in the UK and delivers more than six million bespoke meals each month. Lai said: “I am delighted to join the team. As well as having created a leading tailored dog- food product, offer an unrivalled service to pet owners that helps them make the right nutritional choices for their dog. “ were early to identify changes in the way consumers want to shop and care for their pets, and married digital technology, food innovation and advanced manufacturing techniques to offer a customised nutrition service that is changing the world of pet food for good. “I am excited to be part of the growing team and to build the business to reach even more dogs and owners.” December 2018