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| PET GAZETTE | PRODUCT FOCUS
TRADE | PET GAZETTE |
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PRODUCT FOCUS
Hill's introduces its new Science Plan Youthful Vitality
D
id you know that over half of
pet owners in the UK don't feed
their adult 7+ pets the right
kind of food? 1 Many deny that
their pet is getting older until
the subtle signs of aging result
in more obvious changes such as longer naps
and less play. The majority are also unaware
that a change in nutrition at around seven
years of age can help.
The ageing process is complex, slowing
pets down both mentally and physically.
Through more than a decade of research
into how nutrition impacts pets cell function,
Hill's has learned a lot about how the right
food can help. Pets’ biology changes as they
age, particularly their cell function, therefore
nutrition needs to change as well. Hill's has
developed new Science Plan Youthful Vitality
with this in mind.
Fight the signs of ageing with new Hill's
Science Plan Youthful Vitality. This precise
nutrition is formulated with ingredients
to support:
n Energy and vitality - protein and
L-carnitine support improved activity and
the ability to get moving
n Brain function - powerful antioxidants
support a healthybrain and interaction
n Healthy immune system - vitamins C and
Eto help bolster a strong immune system
n Healthy digestive system - high quality,
easy to digest ingredients with great taste
n Luxurious coat - essential fatty acids to
promote a coat with increased shininess
and softness
Hill’s has announced that the nutrition in
Hill's Science Plan Youthful Vitality has proven
results 2 . In a clinical study pets fed Science
Plan Youthful Vitality showed increased:
n Vitality
n Ability to get moving
n Running and playing
n Desire to interact
n Shinier, softer coats
Hill's Science Plan Youthful Vitality is food
science for a long and happy life together.
Telephone 0800 282438,
Email: [email protected]
Website: www.hillspet.co.uk
TNS Pet Screener, European Usage & Attitude Study, 2012. Data for UK Average.
1
2 Clinical study conducted with 214 dogs aged 7-15 years and 82 cats from 8-15 years and with US veterinarians and pet owners.
www.petgazette.biz
August 2017
www.petgazette.biz
August 2017