Pet Gazette 15431-MP PGAZ aug17 (1) | Page 22

22 | PET GAZETTE | PATS PROMOTIONAL FEATURE | PET GAZETTE | HELP PETS MAINTAIN A HEALTHY WEIGHT WITH NATURES MENU Commercial director, James Langan said: “We’re looking forward to PATS Telford with over 25 years that we’ve exhibited at the event. We’ve had a hugely successful year, with a new factory opening imminent, however we’ve saved our most exciting news for PATS, which will be revealed exclusively to the pet industry on the day. There will be PATS show specials and lots to talk about, so I would encourage a visit to our stand A36, to be one of the first to find out about Natures Menu’s latest industry news!” Stand A36, telephone: 0800 0183770, email: [email protected], website: www.naturesmenu.co.uk COTSWOLD RAW “Once again we’ll be attending PATS to spread the raw cause from a fresh, British countryside perspective. “Cotswold Raw offers a diverse array of award-winning sausages (bangers and chipolatas), minces and moreish bones, treats and beneficial herb mixes that will appeal to every shade of health-conscious dog enthusiast, from hard core BARF converts to inquisitive new recruits finding their feet. “As a proud custodian of the UK’s rural economy it’s quite possible our paths may already have crossed during the frenetic summer county show season which in 2017 includes our eagerly anticipated debut at Blenheim Palace (BBC’s Countryfile Live).” Stand E24, telephone: 01386 426 335, email: [email protected], website: www.cotswoldraw.com HILL’S “Hill’s will again be showcasing our brands and products at this year’s PATS in Telford. Whether you’re an independent retailer or part of a group, please come and visit us during the show on stand G20 where we can discuss your business, exciting plans and developments with our products and talk you through our ‘exclusive’ PATS offers. There are also prizes to be won and freebies to take away on the day.” Stand G20, telephone UK: 0800 282438, Ireland: 1-800 626 002, email: [email protected] website: hillspet.co.uk/hillspet.ie www.petgazette.biz 23 IAMS Celine Gustin, senior marketing manager at IAMS, says; “We’re really looking forward to showcasing our new 1.5kg format in the IAMS Proactive Health 1 range for cats which offers 47 percent more animal protein than the top two leading brands 2 . We are constantly reviewing consumer trends to provide retailers with the best products to strengthen premium sales within the pet food category and believe our new format provides great trial sized bags at an attractive price. Through offering smaller bags of IAMS Proactive Health we hope to encourage consumers to switch to IAMS advance nutrition to help support their pet to live a healthy and active life.” We at Eden have noticed a big trend in dog and cat owners looking for a product that will help keep weight off or slim down their pets. More and more people are researching foods that are low in carbohydrates. The 2017 Pet Food Manufacturers’ Association (PFMA) ‘Pet Data Report’ highlights how vets are among the concerned parties, roughly 49% of dogs they observe are overweight or obese. This is partly down to humanisation but also down to the foods themselves. It is for these reasons that Eden is becoming an increasingly popular option for overweight pets. As self conducted research becomes more prominent when people look for the most appropriate foods, we are featuring more because of our five-star rating on www.allaboutdogfood. co.uk. Our high-quality meat content, low carbohydrate content and absence of artificial flavours, colours and preservatives is suitable for animals trying to lose weight. Eden has an 80% meat content and 20% fruit and vegetables ratio, which helps to satisfy the nutritional needs of dogs and cats. The composition of meats, such as chicken, duck, salmon, rabbit and venison, fruit and vegetables and absence of grains and cereals mean Eden not only maintains a healthy weight but also helps to stabilise blood sugar levels. Another benefit of course for overweight dogs is that you feed much less. Our range not only caters to pets’ nutritional needs, cutting the need for treats overall, but also helps reduce portion sizes offering a tasty and varied diet. To learn more about Eden and how our range benefits dogs and cats head to www.edenpetfoods.com or get in touch on [email protected] 1 Adult Rich in Succulent Roast Chicken dry cat food compared with GO Cat Chicken & Duck and Purina One Cat Adult Chicken And Rice 2 Top 2 leading brands sold in supermarkets based on IRI data for 52 weeks ending 31 Dec 2016 (see here www.IAMS.co.uk/proactivehealthcat) Stand G60, website: www.iams.co.uk SCRUFFS® Manchester-based pet bed specialists Scruffs® is set to completely re-vamp its winter product range in time for PATS® 2017 this September. The company will expand on its best- selling Thermal and Siberian ranges, and will also launch a brand new product collection for the upcoming cold season. Scruffs® group sales director, Dubby Klyne said: “PATS will be an interesting show for Scruffs® this year, with real emphasis on our new look winter collection. We are looking forward to launching several new product lines and giving our end consumers more variety when it comes to keeping their dogs warm during the winter.” Stand B6, telephone +44 (0) 161 702 5060, email [email protected] August 2017 www.petgazette.biz August 2017