MARKETING
Harnessing the power of social media
Imagine : you wake up in the morning to emails from eager prospects who know you , trust you and want to work with you – even before meeting you ! As you read the incoming messages , wondering what led them here , you notice that these apparent strangers align perfectly with your ideal clientele . Almost overnight , potential clients have come directly to you , eager to plan their finances – what could be more perfect ?
Candice Ong is a 4-year MDRT member with one Court of the Table qualification . A graduate of Nanyang Technological University in Singapore , Candice recently spoke at the 2022 MDRT Annual Meeting in Boston . Currently , she is a Financial Services Manager at Prudential Assurance .
When I first stepped into the world of social media , I would have never imagined that it would account for nearly half of my annual business . Through transparent documentation of my journey in this rewarding career , I have received numerous walk-in clients who are ready to invest their trust in me , even before meeting in-person . With appropriate use of social media , you too may be surprised by how much easier it can become to attract new clients .
As we move out of the era of pandemic-induced physical isolation , more financial advisors are leveraging social media to network , share industry knowledge and discover new business-related opportunities .
42 Perspectives Q4 2022