The objective is to leverage social media to attract clients and grow your business .
Dream state
It ’ s like a dream to harness the power of social media to build a more successful business – a business that is built on trust and transparency , that allows new clients to discover your expertise and gravitate naturally towards your personality . Crafting engaging social content offers an almost infinite number of benefits and possibilities , including : Remaining top-of-mind for clients and industry colleagues ; Attracting new clients through the expression of your authentic self ; Building a community that offers value beyond financial advice ;
Leveraging connections to break into new markets .
To achieve these results , you must first build your online persona to amplify the work that you are already doing . It is important to craft engaging social content , but it is equally important to have demonstrated success with clients .
Getting started
There are various social media sites and mediums to explore . To get started , it can be beneficial to begin with posts that highlight the work that you are already doing – at your business and with any professional organizations you may belong to . These posts might include : Client success stories or testimonials Walk-throughs of the new client process Values that are important to you in business Strategies for helping clients meet their financial goals While it is great to express value to clients and demonstrate industry expertise , it is also important to include a personal touch . Examples of this include posts about hobbies or interests outside the professional realm . By doing this , you help your audience to get to know you more personally , which may increase your chances of converting your online community into offline business prospects .
People look for human connection in business and particularly on social media . Despite how contentious online conversations may sometimes be , we have a lot more in common than you might think . If you can bring a “ human ” element to your posts , then you may be able to make your social content resonate with a larger audience . After all , the objective is to leverage social media to attract clients and grow your business .
Types of content
There are various mediums to explore when conceptualizing social content , this includes : Blog posts and articles Videos and story clips Photos and infographics Polls and questions
Sometimes , combinations can also be effective in making an impact on your desired audience . Start with what you are most comfortable with and work from there , because what you have to say is more important than how aesthetically pleasing it looks .
If you are working alone , then blog posts and stories may work best for reaching your audience . If you are working with a team , then perhaps a video or eye-catching infographic . Experiment with different social media sites – LinkedIn may be best for reaching industry colleagues , whereas Instagram may be best for reaching young professionals . Pay attention to what posts are resonating with your target audience and invest your time in what is working .
Power up
With consistency and dedication , social media can be a sustainable and lasting tool as you build and scale your business . As we move out of the era of pandemic-induced physical isolation , more financial advisors are leveraging social media to network , share industry knowledge and discover new business-related opportunities . This era of social media offers easy access and allows for enhanced creativity in an ever-changing world . It is your chance to tap into the power . www . nailba . org 43