Not sure assigning credit to the messenger is as important as the message itself , as this famous quote implies business is built upon sales and , by extension , marketing . And if ever there was a business where sales and marketing are foundational , it ’ s the life insurance business .
The life insurance business continues to evolve , and in light of the unique economic and social environment brought about by the pandemic , now is a good time to find out what is working for some of the top sales and marketing minds in our business . This article is a summary of what some very smart marketers and advisors shared about what is working right now for their businesses .
Sharing strategies of success
My request of these thought leaders was simple . I asked them to focus on the practical aspects of the sales and marketing ideas that are currently working for them , with the goal of making these successful strategies as easy as possible for a reader to implement .
Gearing Up continued on page 10
Charles K . Hirsch , CLU
President of Hirsch Communications Consulting , LLC , is a regular contributor to NAILBA ’ s Independent and Perspectives publications . As previous editor and publisher of Life Insurance Selling magazine , he also provides consulting services to the industry . Charles . K . Hirsch @ gmail . com www . nailba . org 9