Perspectives Q4 2021 Perspectives Q4 2021 | Page 8

MARKETING

Gearing up :

Marketing and sales strategies for 2022

As the saying goes , “ Nothing happens until someone sells something .” Though it is unclear who first coined this phrase , the meaning is clear — business is built upon sales and , by extension , marketing . And if ever there was a business where sales and marketing are foundational , it ’ s life insurance .
8 Perspectives Q4 2021