Perspectives Q4 2021 Perspectives Q4 2021 | Page 26

SALES STRATEGIES

Diamond from page 24

STEP 2

Send email as described here : Subject line : First Name Only Body of Email : Are you still interested in ________________

[ write in pain point they were originally interested in solving ]. End of email : Thanks , your first name only

Here are several examples for the financial services industry

EXAMPLE 1 ( Retirement Planning )

Email Subject line : Susan Are you still interest in protecting your assets from market risk ?

Thanks , Don

EXAMPLE 3 ( Long Term Care )

Email Subject line : Susan Are you still interested in securing Long Term Care Protection ?

Thanks , Don

EXAMPLE 2 ( Life Insurance )

Email Subject line : Susan Are you still interested in protecting your family with life insurance ?

Thanks , Don

The best part of this marketing strategy is that you have nothing to lose . You have already made a capital investment to acquire the lead , so regardless of the response , you increase exposure and , possibly , unearth a diamond .

UPCOMING EVENTS

DECEMBER 2021 JANUARY 2022 MARCH 2022

Differentiate : National Leadership Conference National Association of Insurance and Financial Advisors ( NAIFA ) When : December 6-8 , 2021 Where : Washington , DC

Forum 400 Annual Meeting When : January 29 - February 1 , 2022 Where : Fort Myers , Florida

ILTCI 2022 Intercompany Long-Term Care Insurance Conference Association When : March 21-23 , 2022 Where : Raleigh , NC National Association of Independent Life Brokerage Agencies ( NAILBA ) When : December 8 , 2021 : Industry Leadership , Sales & Underwriting

December 15 , 2021 : Insurance Innovation 2022 & Beyond Where : NAILBA40 Engage

26 Perspectives Q4 2021