SALES STRATEGIES
Find diamonds within 5 words
The acres of diamonds story was made famous over the last 60 years by Earl Nightingale . It dates to 1869 when a man named Russell Conwell heard it from an Arab guide in the Middle East who told him about a farmer , who heard tales of other farmers who had made millions discovering diamond mines . The farmer was so excited that he could hardly wait to sell his farm and go prospecting for diamonds himself . As it turns out , the new owner of his farm ended up finding one of the largest diamonds — worth millions — right there on the land the original farmer had sold him . The moral of the story : you don ’ t need to look elsewhere for opportunity , as you are likely already standing on acres of diamonds .
Don ’ t need to look elsewhere , as you are likely already standing on acres of diamonds .
This couldn ’ t be truer for a large percentage of you . By using the 5-word email with unconverted leads , dead leads , and bad leads , you will be amazed at how many diamonds are right under your feet .
The 5-word email is probably the shortest email you ’ ll ever send but is likely the one email that will generate the greatest number of leads . This marketing technique was first created as a 9-word email by Dean Jackson , a successful internet marketer and entrepreneur . An advisor in Ohio who was skeptical of the possible results was pleasantly surprised when he sent the long-term care email to his dead lead list of 110 leads and ended up hearing back from 18 prospects and booking 13 appointments . The email acts to reengage a lead you already paid for and , at one point , showed interest in your offering .
Under the formula we are using for Agents / Advisors there are two ( 2 ) steps as follows :
STEP 1
Gather all your unconverted leads
Include existing clients who have not moved forward with a recommendation you made ; seminars or webinars attendees who did not schedule an appointment afterwards ; leads from Facebook or LinkedIn ; and even referrals you have not been able to schedule an appointment with .
Diamonds continued on page 26
24 Perspectives Q4 2021