ID 20 WINNERS - Q & A
ID 20 winners from page 12
Pedal to the metal , Commander .
~ Tommy Webber
David Fenimore : The continued advancement in technology and APIs is changing how the industry connects sales data across the insurance sales lifecycle and creates streamlined sales processes and experiences . Technology today enables agents to get more insurance and retirement solutions in the hands of consumers quickly and efficiently while enhancing the advisorclient experience .
Brian Duncan : Technology has accelerated our strategic focus of streamlining as much of the life insurance process as possible . What ’ s more , it ’ s also helped us track key metrics to “ measure what matters ” and use the leading indicators to our advantage in pursuit of our strategic goals .
We ’ ve put a focus on leveraging technology to measure our KPI ’ s more efficiently . Average case size , cycle time by carrier , placement ratio and other metrics are reviewed regularly to compare our performance towards our goals . This helps us manage our progress and make incremental improvements where possible . With the team buying into how we work with technology solutions , we are finding the value in time saved and efficiencies gained .
Rachel Sachs : Having started in the insurance industry in 2005 , the technology arena over the past 16 years has drastically changed and transformed the way we do business . I started working solely with paper and fax machines , where now everything is electronic . Technology has made life for the advisor , consumer , insurance carriers and BGA ’ s more streamlined , efficient and cost-effective . It will be incredible to see how far and fast technology will continue to evolve over the next decade and beyond !
Marjorie Ma : Most industries are undergoing an intense period of change , with increased automation and implementation of automated intelligence and other emerging technologies . The life insurance industry is no different .
We know that consumers are looking for a simple , fast and convenient way to fulfill their insurance needs . As a result , we have started to introduce a new enhancement which provides more opportunities for a seamless , lab-free experience to help people get life insurance fast . It is absolutely essential that customers have the ability to access information any time they need it . It is no longer enough to just deliver an excellent product – the customer experience is just as important .
Avoiding disruption
Matt Szychulski : We are seeing some challenges when it comes to pricing as some carriers exit segments of the market , disrupting the landscape . While we may not always be able to predict what those disruptions will be or when , we have the history and experience to weather them and continue to offer a highquality , competitive portfolio .
Keeping digitization in focus is key . We have to work proactively to ensure the existing digital tools don ’ t go back on the shelf and that we continue to build new ones . We can ’ t return to our pre-pandemic ways of doing business . I want our BGAs and their producers to continue to use the tools and technology that emerged over the past two years , and adopt new capabilities that become available , to reach even more customers .
Jim Sorebo : Let ’ s be honest here . The process for reps to sell our products and the consumer to buy them is flat out broken .
A year from now you may wish you had started today .
~ Karen Lamb
14 Perspectives Q3 2022