Perspectives Q3 2022 Perspectives Q3 2022 | Page 32

TERM LIFE

Freshening up !

New look of term insurance

Let ’ s face it . When you think about exciting products in the life insurance business , term insurance may not be the product that first leaps to mind . Term is critically important to the life insurance business itself , not to mention the lives and families of millions and millions of policyholders , but to many it is simply basic .

But certainly not to all .

Charles K . Hirsch , CLU

President of Hirsch Communications Consulting , LLC , is a regular contributor to NAILBA ’ s Independent and Perspectives publications . As previous editor and publisher of Life Insurance Selling magazine , he also provides consulting services to the industry . Charles . K . Hirsch @ gmail . com	Scott Gilpin Life Insurance Supervisor Producer ’ s XL	Jeremy Hallett , CLU Vice President Quotacy	Matt Rohrer President and Owner Rohrer & Associates
32 Perspectives Q3 2022