“I am making
more money than
ever before. I can
provide better
for my children.
I’m also feeding
Supermoms to my
sons who would
not take porridge
before.”
Students and faculty then competed in a quiz contest
on nutrition, with GUTS products as prizes. Similar
campaigns targeted low-income neighborhoods in
Dessie.
Likie is not only about nutrition, but is also about
empowering women. Likie Ladies are provided with
uniforms, branded bags, and a modified bicycle to
transport their goods door-to-door. They receive
training, business support, and stocks on credit. Fifty
Likie Ladies are currently active countrywide, and
nearly all report that business is booming. One of them
is Elsa Kebede, who has a degree in nursing and runs
the Likie business on the side. Her sales have totaled
more than $1,000 in less than two months.
For GUTS Agro, Likie is more than a distribution
network. It’s also a way to help improve health and
nutrition among the poor while empowering budding
women entrepreneurs to create new businesses with
very low startup costs.
One of the Likie Ladies, Zeiba, sums up her experience:
“I am making more money than ever before. I can
provide better for my children. I’m also feeding
Supermoms to my sons who would not take
porridge before.”
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