SENIOR MARKET

As mask mandates and proof of vaccination requirements are disappearing , people are beginning to interact in the face-to-face fashion that we took for granted for so many years – until all that suddenly changed a little over two years ago .

“ What I am seeing is carriers offering below-average support to clients , and carriers that are backlogged with long waits on hold when clients call .”

Chris Eilers

Dealing with these changes has created a new reality in our industry ; exposing some flaws in the way we do business . That ’ s a criticism that can be fairly leveled at nearly every industry , but it ’ s also fair to say some segments seemed better prepared for handling a world of digital business than others . Adding to the complexity and impact of the pandemic crisis is the fact that the senior market is , by definition , made up of older individuals who are generally more affected from a health standpoint and less competent , generally speaking , with navigation of the new digital business world . For those reasons , it makes some sense to look at the pandemic ’ s impact specifically on this market segment , and to start using what we ’ ve learned to improve the business .