Young Families
Chris and Hannah* (Generation Y)
Goals
Ages:
35 & 32
Location:
Sittingbourne, Kent
Employment:
annah works part-time in Asda
H
Chris is unemployed
Tenancy:
6 years
Chris and Hannah have been living in an AmicusHorizon
2 bedroom property in Kent for over 5 years and have
two children - a boy of 6 and a girl of 9.
Chris is unemployed after an accident and has to use a
wheelchair. Hannah supports the family by working part
time in the local supermarket.
Their main concerns are rent, getting into arrears, and
managing their budget.
They will most likely want to move to a bigger property
and are frustrated by the rules and regulations.
They will report repairs reactively but are also proactive
about improvements - e.g. when are they lkely to get a
replacement kitchen.
Their main issues with the estate are dog mess,
abandoned cars, noisy groups of teenagers and dogs
barking day and night
H
annah wants to find out more about “My Account”
and how she can carry out more interaction with
AmicusHorizon online
Chris wants to report a repair that is needed on their
guttering
Hannah wants to find out how to pay their rent and
look at statements online
Hannah wants report a case of anti social behaviour
outside their house which has upset her children
Chris wants to complain about a recent repair to their
kitchen, with tiles that don’t match the others
They have both talked about Universal Credit and
whether it will affect them and want to know more
details
Chris and Hannah are trying to plan for the summer
holidays and want to know if AmicusHorizon are
organising any local events which will be suitable for
families
Chris wants to find the best phone number to call and
chase up on a repair he reported over a month ago
Hannah has heard about the local neighbourhood
furniture store and wants to know more
Having reported a potential damp problem, Chris and
Hannah want to know when someone will be booked
in to investigate
Chris is looking at getting back to work and is looking
for any training that AmicusHorizon might be able to
offer
Preferred contact via:
Segments and roles
encapsulated by this persona:
Current general needs tenants
Former tenants
Potential tenants
Devices and Media Influences
Attitudes, Beliefs, Motivations
Satisfied with AmicusHorizon
No
Yes
Online experience
Low
High
Technology
Struggles
*Chris and Hannah are not AmicusHorizon residents. This persona is made up from statistical information and customer insight data.
Very good