Personalized Gifts Market By Trends, Driver, Challenge and Forecasts Personalized Gifts Market

Personalized Gifts Market Size , Share , Trends , Analysis and Forecasts To 2021
Market Research analysts forecast the global personalized gifts market to grow at a CAGR of 9.10 % during the period 2017-2021 .
According to the report , one of the major drivers for this market is growing gifting culture and increasing demand for seasonal decorations . Today , consumers not only purchase items to gift others , but also for self-gifting . Consumers also purchase personalized gifts for self-use . Customizing gifts through personalization , configuration , or on-demand printing enables value- and differentiator-addition to general gifts to make them unique .
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Further , the report states that one of the major factors hindering the growth of this market is seasonal nature of business . The global gifts industry is driven to a large extent by seasonal sales . Seasonal fluctuations in demand can affect inventory levels and cash flow of retailers . In markets like North America and Western Europe , the tradition of gifting is generally higher during the winter holidays ; in regions like APAC and Central and South America , sales are higher during the regional holidays and wedding seasons . Depending on the product mix , companies may register additional peaks during international holidays such as Easter , Valentines Day , and Mothers Day .
About Personalized Gifts
The global personalized gifts market is marked by the presence of both major global gift retailers and small- and mid-sized retailers . The 10 major retailers operating in this space are Hallmark , Disney , Spencer Gifts , Card Factory , American Greetings , CafePress , Cimpress , Shutterfly , PersonalizationMall . com , and Things Remembered . Most of these retailers have an omni-channel presence to improve their sustainability and to compete with big-box retailers , which sell gift items through brick-and-mortar as well as online retail channels .
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Covered in this report
The report covers the present scenario and the growth prospects of the global personalized gifts market for 2017-2021 . To calculate the market size , the report considers the revenue generated from the retail