so people remember you. Be sure you also have plenty of information to hand out as
well as your business cards. It would be in your best interest to have people sign a
clipboard or guest book so that you can call people later. The worst thing you could do
is give out handfuls of business cards and not get the name of anyone who stopped by
your table. If you are proactive and take the time to meet everyone and get names, you
will be much more successful. At some workshops and trade shows you may have the
opportunity to get on stage and give demonstrations or a quick lecture on proper
nutrition, form, or other informative subject. Be sure you take the opportunity to do so
and get your name out there.
Community Partners
Often, local businesses will be willing to let you pass out flyers or pamphlets at their
location so you can gain exposure. Some may even be willing to do a trade of services.
Such as you get a discount on sandwiches if you offer them a discount on personal
training. Lifestyle accounts that are health or fitness related are good choices for you to
gain exposure. Places like health food stores, sandwich shops that offer light or healthy
options, gym equipment shops, workout clothing stores, and salons are all great places
to start. Having your promotional materials in doctors’ offices, chiropractors’ offices,
massage therapist locations and other health professionals’ waiting rooms will not only
give you exposure but also help you build credibility and professional contacts. Again,
offering discounts in exchange for the marketing opportunities is also a nice gesture.
Take every potential opportunity you can to work with clients in a public location.
Whether you give free demonstrations in the middle of your gym as a gym employee or
do your services at local parks and beaches as an independent Personal Trainer. The
more exposure you can get to build interest in your programs, the better. You could
even grab a friend and ask them to let you “train them” in a very public setting. This
creative marketing session will help you get actual clients and build your book because
you are essentially showing off your skill as a top Personal Trainer.
When potential clients see your current clients getting results, enjoying themselves and
working up a sweat, you will look extremely professional and desirable to them. Even
someone’s grandmother may see you giving your demonstrations and want your name
for their grandson. You never know who you are performing in front of, so never
underestimate who is watching. Therefore, always look your best. Wear clean, fitness
apparel and always look showered and clean. Do your best to smell good and come
across as having a high level of success.
Stay Organized and Be Smart with Your Time
One key trait of all successful Personal Trainers is that they are very organized and
smart with their time. You have the potential to have 50 sessions a week and the only
way you will be able to stay scheduled and not overbook anyone is to be very organized
with your time. Each session requires you to build the program and annotate