Chapter 3: Developing Your Business
Believe it or not, for some people, the idea of “going to the gym” seems like a terrible
experience. They are either unfamiliar with it, had a bad experience at one time, or just
would rather be doing a hundred other things besides working out. Some people
actually have a fear of going to the gym and being ridiculed. Although you are not a
psychiatrist, you may feel like one! At times you will find that gym members and client
come to you to discuss their problems, and to help alleviate any anxieties they may
have about exercise or the gym. Remember that positive energy that was mentioned
earlier? That comes in to play a lot when you are developing your business. The more
you can calmly help someone feel comfortable at the gym and even enjoy the workouts
they do, the more they will benefit from the gym, progress, and the more money you will
make.
As you develop your business, part of your job may be to handle any misconceptions
people have about Personal Trainers and workouts in general. Your clients will have all
sorts of misconceptions about strength training and cardio that they heard, read in a
magazine or on the internet. As a certified Personal Trainer you will share your
knowledge to help your clients exercise safely and effectively. Because of your
expertise, they will want to continue training with you. Plus, the results they are getting
speak volumes. All of your clients who have developed amazing results are walking
billboards for you. Not only is your body a billboard, but all who train with you are
representations of your quality training as well.
The relationship you build between your clients is often a very close bond – even a
friendship. You will be there for every pound lost, every strength gain, every struggle,
every feeling of defeat, every victory and every goal they reach. And, because you see
your clients so regularly (at least twice a week for most) you become a major part of
their lives. And, you’d be surprised how important they become to yours. You will share
job in their victories and feel pride with every milestone. Don’t be surprised if on your
birthday, during the holidays, or any special occasion in your personal life, that your
clients give you small gifts. You will soon discover how much you mean to them.
Many of your clients may be referrals from other clients. Th