Persistence Market Research Reports Outdoor LED Displays Market | Page 2

Outdoor LED display offers a host of advantages pertaining to superior features such as energy efficiency,
environment friendliness, and extra durability. In several countries worldwide such as China, India, and GCC
nations government initiatives that encourage energy efficiency is fueling the adoption of outdoor LED displays.
Outdoor LEDs enable energy saving more than 50% compared to predecessor technologies such as LCD and
plasma, thereby helping curb carbon emissions. Moreover, as the backlight source of LED display is composed
of semiconductors, it does contain any gas or filament thus improving the durability of the display.
Growing Number of High Profile Sport Events a Boon for the Market
In recent years, rising number of sports and musical events is another key factor stoking the demand for outdoor
LED displays. Sports arenas and open air venues are most ideal locations for companies to carry out branding
and promotion campaigns. Sport spectacles such as Olympics and high profile musical concerts are broadcast
via television that are viewed by millions of viewers. This increases the demand for LED advertising
boards/displays such as LED perimeter displays, LED scoreboards, and stadium screens on television. For
instance, 12 stadiums used for FIFA World Cup 2014 with an average seating capacity of over 45,000 deployed
LED displays. The screens were used not only for the display of event related information such as scores but
also for advertising purposes. Large sportswear companies such as Nike and Adidas showcased their latest sports
gear and sports equipment reaching out to millions of audience in a single go.
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Apart from this, rising number of modern construction projects such as shopping malls and multiplexes deploy
LED displays such as LED display matrix, LED billboards, and LED video walls. The LED displays used in
these commercial spaces are mainly for advertising purpose that are attractive to consumers. The large screen
that displays content with flashy colors and thunderous sound grabs attention of visitors to view the message.
Most multiplexes are deploying high definition LED screens to display videos and movies as a part of paid
advertisements for their clients.
The increasing number of promotional activities of business firms and corporate organizations is also aiding the
growth of outdoor LED display market. Most corporate organizations, companies, business firms, and brands
showcase themselves to enhance their visibility. Some of these advertising activities involve showcasing on
billboards and LED screens on streets and malls. Consumer goods brands, for instance, advertise their products
through LED billboards at crowded locations such as bus stations and railway stations, thus further aiding the
growth of the outdoor LED display market.