Mobile Health for Development The power of health in every mama's hand killer of children in sub-Saharan Africa.
Perreault Magazine - 21 -
GLOBAL CAMPAIGNS
As we see more people in developing countries increasingly make the leap from no Internet access to access via mobile phones, MAMA and its partners are making content available via the mobile web. By partnering with Facebook, MAMA and partners BabyCenter and Praekelt Foundation, offer maternal, newborn and child health content as part of the Internet.org app – a package of Free Basic Services targeting first-time users of the mobile Internet.
Internet.org – a Facebook-led initiative involving content partners, operators and local governments – is dedicated to making affordable Internet access available to the two thirds of the world not yet connected. Internet.org works collaboratively with content partners, operators and local governments to ensure that the Internet.org app is a sustainable program and available for free via specific operators.
While this does not replace MAMA country programs, which are highly customized, timed and targeted, our work with Internet.org and other mobile web platforms, allows us to reach larger numbers of people with information that can improve their health and their lives.
To date, the MAMA/BabyCenter content on Internet.org has launched in Zambia, Tanzania, Kenya, Colombia, Ghana and India, and many more launches are planned throughout 2016.
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