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Perreault Magazine - 59 -
From very early on in my career, I knew the incredibly valuable role media plays in your success. From hosting my own primetime series, being an international speaker, and featured in countless magazines, leveraging the media was a critical part of growing my businesses. With the internet and the explosion of content, options and news, it is more important than ever to stand out and add value to your customers and audience. Whether you are seasoned business owner or a new startup, to successfully grow your business, you can leverage your media platform to create exponential results. The secret to leveraging and winning over media, lays in three critical elements.
Define Your Intriguing, Irresistible Story
Your story is the foundation of your platform. It must be a concise, intriguing, and irresistible story about you, your career, your business, or your future. For example, think about the brand TOMS. Whether it’s one of their commercials or the front of their website, they are going to tell you a story about someone who was helped because of the purchase you made. If you’re serious about defining your irresistible story, secure a few hours where you can dream this out in a creative space.
Then use these 4 guidelines to dig deep. Are the stories about your business unique, personal, why-oriented, or mission oriented?
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What truly differentiates you, your business, your idea, or your mission from any other person or business? Think about other businesses in your space. What makes you special?
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