We all love to shop and get new things. Do we really need everything we buy?
How many times have you bought something on impulse only to regret it the next day or moments later? We have the tendency to over stock our closets and stuff our pantries with unnecessary things. The truth is that it is not entirely your fault. I say entirely because you are in control of your actions, or at least we think we are but we are NOT! Companies like McDonalds, Walmart, BMW, and thousands more, know this and use it
to their advantage. The fact is that they JEDI-MASTERED our brains to think we are in control but in reality they are manipulating our minds to get us to push that BUY button.
Unfortunately evolution left us with this deficiency in order to ensure our survival despite having very sophisticated decision making mechanisms.
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Perreault Magazine - 58 -
NEUROMARKETING:
The Science
of Selling
by Dr. German Garcia-Fresco
Neuroscientist